Schema App Blog

Featured image for the blog article "Unlocking the Value of Schema Markup: SEO, Content, and AI"

In today’s rapidly evolving digital landscape, organizations are under increasing pressure to make their content not just discoverable—but understood. While structured data has long been associated with SEO performance, its…

Featured image for the blog post titled "Navigating AI Chatbots and AI Overviews: Key Observations & Strategies"

Andrea Badder

Navigating AI Chatbots and AI Overviews: Key Observations and Strategies

Schema Markup

As AI chatbots and AI Overviews (AIOs) continue to reshape the SEO landscape, we’ve been paying close attention to how these changes are impacting search visibility and site performance at…

Mark van Berkel

What is an @id in Structured Data?

Schema Markup

In JSON-LD structured data, an @id is a property that assigns a unique resource identifier (URI) to an entity. This identifier allows you to refer back to a specific entity…

Jasmine Drudge-Willson

How to Identify Entities in Your Content Using Schema Markup

Schema Markup

In the age of semantic search, search engines no longer rely solely on keywords to understand content. Instead, they identify entities—distinct and unique things such as people, places, organizations, and…

Featured image for "How Schema App's Dynamic Solution Ensures Long-Term Success"

Andrea Badder

How Schema App’s Dynamic Schema Markup Solution Ensures Long-Term Success

Schema Markup

When organizations implement Schema Markup, a common question arises: Why do I need an ongoing solution like Schema App once my site is marked up and a Knowledge Graph is…

Mark van Berkel

Why Structured Data, Not Tokenization, is the Future of LLMs

Schema Markup

For months, skeptics have argued that Large Language Models (LLMs) like ChatGPT don’t truly “understand” structured data formats like JSON-LD Schema Markup. A common critique is that LLMs process everything…

Mark van Berkel

RDF and Schema Markup: The Power of Relationships in the Age of Intelligent Systems

Schema Markup

As AI-driven search and machine learning continue to evolve, modern systems are better than ever at processing and interpreting data. This evolution raises an important question: how can we ensure…

Schema App Blog

Unlocking the Value of Schema Markup: SEO, Content, and AI

Navigating AI Chatbots and AI Overviews: Key Observations and Strategies

What is an @id in Structured Data?

How to Identify Entities in Your Content Using Schema Markup

How Schema App’s Dynamic Schema Markup Solution Ensures Long-Term Success

Why Structured Data, Not Tokenization, is the Future of LLMs

RDF and Schema Markup: The Power of Relationships in the Age of Intelligent Systems

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