Organic search is highly competitive. In fact, over 90% of content gets no traffic from Google. Yet organic search accounts for 53% of all website traffic. As search engines get smarter, brands need to keep up with the advancements that tech giants like Google are making every year. One of these advancements is schema markup.
Marking up your website with schema translates your content into a language that search engines can understand. This means more relevant results for users, and the opportunity to appear in voice search for enabled devices. One effective way to optimize content for voice search is with frequently asked questions and FAQ schema.
How to stand out in search with FAQ Rich Results
The first rule of schema markup is to only markup content that is visible on the page. Of course, there is no guarantee that using schema markup will display your content as rich results. This is why aligning your schema strategy with your content is so important. For many brands, website content is constantly changing to respond to evolving audience expectations. The Schema App Highlighter dynamically updates your markup to reflect any content changes, meaning you’re always ready to match with relevant search queries.
Schema markup is complicated and time-consuming, especially if your website content—like your company blog or news information—is updated regularly. Schema App offers full-service enterprise schema markup solutions that integrate easily with any website.
Start reaching your online business goals with structured data.
Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that leverages advanced Schema Markup to build Content Knowledge Graphs for enterprise marketing teams. She focuses on helping marketing teams globally understand the strategic value of Schema Markup and thrive in an ever-evolving digital landscape.
Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years, responsible for the global online support strategy. She holds a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a Mother of two, and is an avid rower.