The State of Schema Markup
Have you ever wondered who in the world is doing schema markup and what challenges they face daily? We were curious, so this past February and March, we asked the…
Schema Story: Jarno van Driel The future of schema markup
Join Martha van Berkel in this engaging 20-minute interview with Schema thought leader, Jarno van Driel. He shares his view on the future applications of Schema Markup and how it…
Schema App hosts Toronto Semantic Web Meetup April 4th, 2017
The Schema App is delighted to sponsor the re-launch the Semantic Web Marketing Group meeting in Toronto on April 4th. Join us for an engaging panel on the topic of…
Guelph’s Schema App Selected for NYC Market Accelerator
Schema App co-founder Martha van Berkel is one of 15 company founders selected to take part in the Canadian Women in Tech NYC Market Accelerator March 13-14, hosted by the…
Schema App’s Martha van Berkel Selected as a Fierce Founder
Schema App co-founder Martha van Berkel has been selected to take part in the Communitech Fierce Founders Bootcamp 2017, a program for female founders working on early-stage technology-based products. Over…
Local SEO: How to Get Your Business to Rank Higher on Google
It used to be fairly easy for a local business to rank high on Google for local search terms. This is no longer the case. With more and more small-…
Will Schema Markup Bring Context to All Things?
Over the last five years, the “Internet of things ( IoT) has emerged to define how physical devices (vehicles, buildings, fridges, sunglasses, etc), embedded with technology, can collect and exchange data.…
How Does Google Reward You for Using JSON-LD?
Schema markup is most easily represented in JSON-LD format. In fact, it is the format which Google recommends using when adding schema.org markup to your website. Additionally, many of Google’s…
Schema Story: Mark van Berkel
Martha: Hi and welcome to Schema Stories my name is Martha van Berkel and I’m here today to interview Mark van Berkel. Schema Stories are all about bringing real people’s…
Why Structured Data is Strategic for Digital Marketing Agencies
Structured data is the language of search engines and the only way to explicitly tell Google what your web pages are about. It’s been around since 2011 and is typically…