Microdata Filter Questions and Answers
Have questions about microdata vs JSON-LD? Wondering how to create connected and semantically correct Schema Markup without conflicts? Look no further. This Microdata Filter Questions and Answers page aims to…
Strange Behaviors in Google’s Structured Data Testing Tool
Multiple Product Markup On Page Introduction & Thesis I’ve spent a good part of the past month looking closely at the product markup on pages and experimenting, when I came…
Interview with Rob Bucci – Keywords to Topics
Schema App’s CEO Martha van Berkel interviews Rob Bucci from Moz on the topic of, “How the Role of the SEO is evolving as the search experience changes”. Rob Bucci…
Structured Data & The New Google Search Console
Google’s unveiled a New Search Console view, and with it, a host of new features, and changes to older features. In this article, I am going to walk through these…
How To Resolve Misattributed Errors In The New Google Search Console
Sometimes errors show up in Google’s Search Console that aren’t showing in other validation tools, such as the Schema Markup Validator (SMV),which replaced Google’s Structured Data Testing Tool on August…
Structured Data Markup for Google Merchant Center Feed
This article outlines how to implement schema markup for your product pages using your Google Merchant Center data. If you haven’t already done so, you may want to consider creating…
Schema Markup Filtering Javascript Library
There are lots of times websites have schema markup added by the CMS or Theme that add disappointing markup. In order to disambiguate the data items on the page, or…
Future Proof your Brand for the New Search and Voice Assistant Age
I am walking into work on a misty fall day, wishing I was wearing a warmer coat. It gives me an idea, I should order a new coat, so that…
Schema App Selected for Canada’s Leading Rev Accelerator
Schema App has been selected as one of six companies to join Canada’s hottest innovation hub, Communitech, in their Rev Accelerator. The sales-focused accelerator provides high-potential startups guidance in optimizing sales…
How to Get Review Snippet Rich Results for Local Business using Third Party Reviews
Review Snippets are awesome! When they show up under a search result, you can get significantly higher click-through rates, ranging from 20-82% (as per Google’s latest case studies). While these…