Schema App Blog

Review Snippets are awesome! When they show up under a search result, you can get significantly higher click-through rates, ranging from 20-82% (as per Google’s latest case studies). While these…

Mark van Berkel

Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future

Schema App News

Martha: Hi and welcome to schemas stories. My name is Martha van Berkel and here we interview people who are thought leaders in the schema markup and structured data world…

Martha van Berkel

How You Can Manage Your Brand for the Machine Channel

Schema Markup

Hi! My name is Martha van Berkel and I’m the co-founder of schema and today I’m going to tell you about how you can manage your brand for the…

Martha van Berkel

Interview with Bill Slawski – Google Patents and the Future of Search

Schema App News

Schema App’s CEO Martha van Berkel sits down with SEO legend, Bill Slawski to discuss schema markup and its role in the future of Search. In this interview Bill Slawski…

Martha van Berkel

Steve Macbeth from Microsoft: Connecting Virtual Reality through Schema.org

Schema App News

Steve Macbeth, the executive sponsor from Microsoft (Bing) for schema.org, joins Martha van Berkel in a conversation about schema.org. Steve shares why he got involved at the start of the…

Martha van Berkel

Interview with Aaron Bradley – Schema Markup & the Enterprise

Schema App News

Schema App’s CEO Martha van Berkel interviews Aaron Bradley from Electronic Arts on the topic of Schema.org and the Enterprise. Aaron Bradley shared many insights, with his key takeaway being:…

Mark van Berkel

Additive Schema.org Data for Local Inventory Advertising

Schema Markup

Scenario We recently had a project that started as a National Retailer wanted to pilot Google’s Local Inventory Advertising (LIA) program. The Advertising program bridges the online and offline world.…

Martha van Berkel

Schema Markup make Chatbots More Intelligent

Schema Markup

Chatbots can use schema markup to make it smarter! When you add schema markup to your website, you are structuring the information on it, and providing context about the content. As…

Martha van Berkel

Schema App Wins Startup of the Year 2017

Schema App News

On Thursday, June 22nd, 2017 at the Guelph Chamber annual Awards of Excellence, Schema App was awarded Startup of the Year by Innovation Guelph. Schema App is software as a service…

Martha van Berkel

Grow Shopify Sales from Organic Search with Schema App for Shopify

Schema App News

Schema App is proud to announce Schema App for Shopify. We’re excited to help Shopify store owners sell more and make more money with our new Schema App for Shopify.…

Schema App Blog

How to Get Review Snippet Rich Results for Local Business using Third Party Reviews

Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future

How You Can Manage Your Brand for the Machine Channel

Interview with Bill Slawski – Google Patents and the Future of Search

Steve Macbeth from Microsoft: Connecting Virtual Reality through Schema.org

Interview with Aaron Bradley – Schema Markup & the Enterprise

Additive Schema.org Data for Local Inventory Advertising

Schema Markup make Chatbots More Intelligent

Schema App Wins Startup of the Year 2017

Grow Shopify Sales from Organic Search with Schema App for Shopify

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