Entity-Based SEO for Advanced Search
The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…
eCommerce Schema Markup Strategies for Successful Brands
The eCommerce industry is growing fast, but so are acquisition costs. As a result, many brands are focusing on organic traffic. There are benefits to having both paid and organic…
Why Marketers Are Adding Schema Markup to Their Websites
The answer is simple. Rich results will lead to higher impressions, clicks and time spent on web pages. This is the ‘feel good’ end of the story. However, it starts…
How to Measure the Impact of Structured Data for Rich Results in Google Search Console
If you measure site performance, you already know about Google Search Console and probably use it regularly. When it comes to gauging the validity and performance of structured data on…
Schema App has a New Look
We are so excited to share our new branding with you. When my co-founder Mark and I decided to focus on Schema App way back in 2015, we only hoped…
Creating “CollectionPage” Schema Markup
Often, selecting a Schema.org type to define a web page is pretty straightforward. If there’s price and quantity information, it’s probably a Product. If there’s author and date published information,…
How to do Schema Markup for Product Model Variants
Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several…
How-to Guide for LocalBusiness Schema Markup
There’s something satisfying about searching for a business and finding all the information you want to be presented in an attractive knowledge panel. Have you wondered how to make your…
How to Use the Schema Paths Tool
Have you ever wondered how to connect different data types together, or what property best describes the relationship between two entities? At Schema App, we want to help you get…
Stand out in Search with FAQ Rich Results
On April 30th, 2020, Martha van Berkel (CEO at Schema App) and Jeffrey Burns (Customer Success Team Lead) presented “Stand Out in Search with FAQ Rich Results”. They covered how…