What is Entity Linking?
Entity linking is the process of identifying entities—unique and distinguishable things or concepts—within your content and connecting them to well-defined corresponding entities on the web. These connections can be made…
How Does Entity Hub Drive Measurable Entity SEO Performance?
Why Measurability is Critical for Enterprise SEO Teams Enterprise SEO and marketing leaders need to justify investment, prioritize at scale, and stay ahead of AI-driven search changes. Without measurement, entity…
What is Model Context Protocol (MCP) and How Does Structured Data Play a Role?
The rapid evolution of AI is transforming how enterprises interact with data. As organizations look to deploy AI applications like chatbots and internal search tools, one of the biggest challenges…
NLWeb: Consuming Schema Markup for AI Applications
Generative AI adoption is accelerating, but success depends on having data that AI can actually understand and use. AI-powered tools, from chatbots to automation agents, rely on structured, clean data…
What Entity SEO Insights Can You Get From Entity Hub?
Enterprise brands need precision and clarity in how they are understood by both search engines and large language models. Search has shifted from matching keywords to understanding entities, which are…
Why Schema Markup Needs to Be in Your 2026 Digital Budget
AI Overviews, chatbots, and entity-based search experiences are redefining how users discover information and how brands show up online. To show up prominently and accurately in this new search landscape,…
How Entity Hub Improves Your Content Knowledge Graph
Search is changing faster than ever. Emerging AI platforms, powered by generative technologies such as Google’s Gemini, Microsoft’s Copilot, ChatGPT, Grok, and several specialized chatbots, are reshaping how information is…
Introducing Schema App’s Entity Hub: A Solution for Scalable Entity SEO
As search evolves from lexical matching to semantic understanding, entities have become foundational to how content is interpreted, ranked, and delivered, both by traditional search engines and emerging AI platforms.…
Introducing Schema App’s Entity Reports
As AI transforms how we search for and discover content, SEO teams must evolve beyond keywords and focus on entities—the clearly defined people, places, concepts, and organizations that drive meaning…
Introducing Entity Performance Analytics: Measure the Impact of Your Entities in Search
As search engines become increasingly entity-focused, so must your content strategy. Today’s SEO landscape is shaped by entities, the core topics, people, products, and concepts that search engines use to…