Why Structured Data Should Inform Your Content Strategy
Write stronger, more robust content for your website by using structured data to inform your content strategy. Structured data is a type of code you can implement on your website…
Schema Markup
What is the Schema Markup Validator (SMV)
The Schema Markup Validator (SMV) is a tool for validating all Schema.org Structured Data that’s embedded in a web page. The SMV is a replacement for Google’s Structured Data Testing…
How To Implement Schema Markup To Increase E-E-A-T
E-E-A-T has been buzzing in the SEO world since 2018, when Google released a broad algorithm update. Google’s John Mueller confirmed that the update was around relevance. Websites were wondering…
FAQ Rich Results: Content Is Key For Schema Markup
Organic search is highly competitive. In fact, over 90% of content gets no traffic from Google. Yet organic search accounts for 53% of all website traffic. As search engines get…
Entity-Based SEO for Advanced Search
The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…
Ecommerce Schema Markup Strategies for Successful Brands
The e-commerce industry is growing fast, but so are acquisition costs. As a result, many brands are focusing on organic traffic. There are benefits to having both paid and organic…
Why Marketers Are Adding Schema Markup to Their Websites
The answer is simple. Rich results will lead to higher impressions, clicks and time spent on web pages. This is the ‘feel good’ end of the story. However, it starts…
How to Measure the Impact of Structured Data for SEO
If you measure site performance, you already know about Google Search Console and probably use it regularly. When it comes to gauging the validity and performance of structured data on…
Creating “CollectionPage” Schema Markup
Often, selecting a Schema.org type to define a web page is pretty straightforward. If there’s price and quantity information, it’s probably a Product. If there’s author and date published information,…
Schema Markup for Product Models
Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several…