What is an @id in Structured Data?
In JSON-LD structured data, an @id is a property that assigns a unique resource identifier (URI) to an entity. This identifier allows you to refer back to a specific entity…
How to Identify Entities in Your Content Using Schema Markup
In the age of semantic search, search engines no longer rely solely on keywords to understand content. Instead, they identify entities—distinct and unique things such as people, places, organizations, and…
How Schema App’s Dynamic Schema Markup Solution Ensures Long-Term Success
When organizations implement Schema Markup, a common question arises: Why do I need an ongoing solution like Schema App once my site is marked up and a Knowledge Graph is…
Why Structured Data, Not Tokenization, is the Future of LLMs
For months, skeptics have argued that Large Language Models (LLMs) like ChatGPT don’t truly “understand” structured data formats like JSON-LD Schema Markup. A common critique is that LLMs process everything…
RDF and Schema Markup: The Power of Relationships in the Age of Intelligent Systems
As AI-driven search and machine learning continue to evolve, modern systems are better than ever at processing and interpreting data. This evolution raises an important question: how can we ensure…
The Semantic Value of Schema Markup in 2025
In the ever-changing world of SEO, there’s been growing chatter about the diminishing value of Schema Markup. At Schema App, we challenge that perspective. There is still value in Schema…
Relational Databases vs. Graph Databases
Data management has evolved dramatically over the past few years. Relational databases have long been the cornerstone of how organizations store and organize information, offering a structured and reliable system…
What is Entity Linking?
Entity linking is the process of connecting the terms or entities mentioned within your content to unique, well-defined corresponding entities found in external authoritative knowledge bases, such as Wikipedia, Wikidata,…
Why Are Content Knowledge Graphs Important?
As search engines advance in understanding the semantic relationships between topics, entities, and user queries, establishing clear connections within your website’s content has become more critical than ever. These connections…
What is Google’s Knowledge Graph?
As search continues to evolve, Google’s search engine has become more intuitive, offering users increasingly relevant and precise information. One of the key drivers behind this evolution is Google’s Knowledge…