Schema Markup Filtering Javascript Library
There are lots of times websites have schema markup added by the CMS or Theme that add disappointing markup. In order to disambiguate the data items on the page, or…
Future Proof your Brand for the New Search and Voice Assistant Age
I am walking into work on a misty fall day, wishing I was wearing a warmer coat. It gives me an idea, I should order a new coat, so that…
Schema App Selected for Canada’s Leading Rev Accelerator
Schema App has been selected as one of six companies to join Canada’s hottest innovation hub, Communitech, in their Rev Accelerator. The sales-focused accelerator provides high-potential startups guidance in optimizing sales…
How to Get Review Snippet Rich Results for Local Business using Third Party Reviews
Review Snippets are awesome! When they show up under a search result, you can get significantly higher click-through rates, ranging from 20-82% (as per Google’s latest case studies). While these…
Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future
Martha: Hi and welcome to schemas stories. My name is Martha van Berkel and here we interview people who are thought leaders in the schema markup and structured data world…
How You Can Manage Your Brand for the Machine Channel
Hi! My name is Martha van Berkel and I’m the co-founder of schema and today I’m going to tell you about how you can manage your brand for the…
Interview with Bill Slawski – Google Patents and the Future of Search
Schema App’s CEO Martha van Berkel sits down with SEO legend, Bill Slawski to discuss schema markup and its role in the future of Search. In this interview Bill Slawski…
Steve Macbeth from Microsoft: Connecting Virtual Reality through Schema.org
Steve Macbeth, the executive sponsor from Microsoft (Bing) for schema.org, joins Martha van Berkel in a conversation about schema.org. Steve shares why he got involved at the start of the…
Interview with Aaron Bradley – Schema Markup & the Enterprise
Schema App’s CEO Martha van Berkel interviews Aaron Bradley from Electronic Arts on the topic of Schema.org and the Enterprise. Aaron Bradley shared many insights, with his key takeaway being:…
Additive Schema.org Data for Local Inventory Advertising
Scenario We recently had a project that started as a National Retailer wanted to pilot Google’s Local Inventory Advertising (LIA) program. The Advertising program bridges the online and offline world.…