Your Guide to COVID-19 Structured Data
Purpose: This document is intended as a comprehensive guide for marking up information about COVID-19. It outlines the schema.org types and properties that can be used to increase the visibility…
How to Create Service Schema Markup for Businesses
When you’re developing a Schema Markup strategy for a business, there is often a Service (Schema.org/Service) offered that is core to the business. Most SEOs start by optimizing the business…
How to Create “Review” Schema Markup
If you have review content on your website, adding review schema markup to those pages makes you eligible for a rich result on search, called a review snippet, which can…
Schema Markup – A Pivotal SEO Strategy for 2020
In this article, we will discuss why schema markup is an integral component of your SEO strategy and how it can drive business results. We’ll cover the basics of what…
How to Create “FAQPage” Schema Markup
If you have Frequently Asked Questions content on your website, adding FAQPage Schema Markup to those pages makes you eligible for a rich result on search and Markup Action for…
10 Things You Don’t Know About Structured Data
When I introduce myself, I like to do so with a knowledge graph. I explain that I’m an alumni of Cisco; I spent 14 years there doing online support strategy…
Creating “HowTo” Schema Markup
If you have instructional content on your website that defines the steps to successfully complete a task, adding “HowTo” markup to that page allows you to explicitly convey to Google…
Being Fearless: How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market
Shelley White, from the Cisco Women Entrepreneurs Circle interviews Martha van Berkel to learn what she attributes her success to and the advice she would offer to others. The Cisco Women…
Schema Markup Checker: How to Test If Your Schema Markup Works
We’re often asked how to check the accuracy of your Schema Markup once it’s been implemented. The answer depends on whether you want to assess the validity of your markup…
Schema App Celebrates 3 Years of Enabling Digital Marketers to Create Connected Schema Markup
Schema App is celebrating a birthday! 3 years to be exact. Well, technically, Mark van Berkel, founder and COO first started working with Schema Markup back in 2013, but…