Changes to FAQ and How-to rich results on Google
On August 8th, 2023, Google announced that FAQ and How-to rich results would be shown less frequently in the SERP in the next week to provide a “cleaner and more…
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May 2023 Rich Results Weather Report: FAQ Fluctuations & Optimization Strategy
This past May, we saw a sharp decline in the performance for FAQ rich results across all our customers. The decline was first noticed on April 5 for FAQ rich…
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April 2023 Rich Results Weather Report: Video & FAQ Fluctuations
At Schema App, we work with our customers on their Schema Markup from strategy through to results. One of the ways we provide our customers with insights into their strategy…
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FAQPage Rich Results Weather Report May 2022
Since April 8th, 2022, our Data Scientist, Iram Fatima, has been keeping an eye on our customers FAQPage Rich Results. Why? On April 8th, 65% of our clients saw a…
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FAQ Rich Results: Content Is Key For Schema Markup
Organic search is highly competitive. In fact, over 90% of content gets no traffic from Google. Yet organic search accounts for 53% of all website traffic. As search engines get…
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Stand out in Search with FAQ Rich Results
On April 30th, 2020, Martha van Berkel (CEO at Schema App) and Jeffrey Burns (Customer Success Team Lead) presented “Stand Out in Search with FAQ Rich Results”. They covered how…
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How to Create “FAQPage” Schema Markup
If you have Frequently Asked Questions content on your website, adding FAQPage Schema Markup to those pages makes you eligible for a rich result on search and Markup Action for…
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The Semantic Value of Schema Markup in 2025
In the ever-changing world of SEO, there’s been growing chatter about the diminishing value of Schema Markup. At Schema App, we challenge that perspective. There is still value in Schema…
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Google Deprecates Sitelinks Search Box: What It Means for Your Website
On October 21, 2024, Google announced that it will be officially deprecating the sitelinks search box feature. Originally launched over a decade ago, this feature allowed users to search within…
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How to Optimize Your Content Strategy Using Your Content Knowledge Graph
In today’s digital landscape, marketers face the ongoing challenge of creating consistent, high-value content that meets consumers’ constantly evolving needs. The rise of AI in search has heightened concerns about…
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