How To Implement Schema Markup To Increase E-A-T
E-A-T has been buzzing in the SEO world since 2018, when Google released a broad algorithm update. Google’s John Mueller confirmed that the update was around relevance. Websites were wondering…
SEO
Shopping with Structured Data | How Schema Markup Can Help You Make That Sale
As the e-commerce industry grows, it’s important for brands to remain relevant and competitive. One way to do this is to stand out in organic search results. Structured data, an…
Schema App’s Martha van Berkel Chosen as one of Top SEO Experts You Should Be Following
We’re thrilled to announce that Schema App CEO and co-founder Martha van Berkel has been chosen by Search Engine Journal as one of the top SEO experts you should be…
Entity-Based Search For Advanced SEO
The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…
Schema Markup is an Advanced SEO Strategy For Brands in 2021
Brands are always looking for ways to stand out from the competition. Even in search engine marketing, organic search is one of the most competitive spaces out there. Schema markup,…
Why Marketers Are Adding Schema Markup to Their Websites
The answer is simple. More impressions, clicks, and time spent on web pages with rich results. This is the ‘feel good’ end of the story. However, it starts with how…
Creating “CollectionPage” Schema Markup using the Schema App Editor
Often, selecting a schema.org type to define a web page is pretty straightforward; if there’s price and quantity information, it’s probably a Product; author and date published information? likely an…
How to use the Schema Paths Tool
Have you ever wondered how to connect different data types together, or what property best describes the relationship between two entities? At Schema App, we want to help you get…
New to Schema App? Here are the first 5 things to do after you hit subscribe!
So you’ve done your research, and you’ve decided to take the plunge and subscribe to Schema App. The question is, what’s next? Here is a quick rundown of the first…
Schema App Highlighter Overview
Purpose: This is a high-level overview of the Schema App Highlighter. For more details, consider accessing our Highlighter Training Lessons. Plan Select the templated page type that you want to…