The Future of Search: AI, Machine Learning, and Schema Markup
Over the past few months, there’s been a lot of buzz around ChatGPT, the “New Bing” and Google Bard. These new innovations in search are powered by machine learning and…
Schema Markup
4 Basic SEO Factors to Consider Before Doing Schema Markup
If you’ve been looking for an SEO tactic that will help your organization drive more organic traffic to your site, Schema Markup is an effective solution. By adding Schema Markup…
8 Benefits of Schema Markup and Why It’s Important for SEO
Do you feel like your business gets lost on Google’s search engine results page (SERPs) even though you’ve invested heavily in search engine optimization (SEO)? If so, consider elevating your…
How to Manage SEO During a Recession
According to Forbes, the U.S. experienced two consecutive quarters of negative growth at the beginning of 2022. This does, indeed, constitute a recession according to the traditional definition even though…
5 Benefits of Hiring Schema App to Manage Your Schema Markup
Schema Markup (also known as Structured Data) is a code that helps search engines understand the content of your web pages. If you add the appropriate Schema Markup and have…
Schema App’s Response to New Requirements from HIPAA
In December, the U.S. Department of Health and Human Services (HHS) issued a Bulletin about changes to the Health Insurance Portability and Accountability Act around the “Use of Online Tracking…
Structured Data for Physicians: Maximizing Rich Results [Webinar Recap]
For many customers, their healthcare journey starts from the search bar. A great way for physicians and medical clinics to stand out in search is through structured data. When you implement…
What is Schema Drift?
What is Schema Drift? Schema drift occurs when schema markup no longer accurately reflects the content on a webpage. It happens when web content changes—whether through updates, site migrations, or…
4 Actionable Structured Data Strategies for Busy Digital Marketers
How healthy is your SEO strategy? There are some SEO tactics—like keyword stuffing—that have become outdated, while others have become a best practice. Not only is search engine optimization a…
How to be an SEO Trailblazer with Structured Data
Learn how to take your schema markup to the next level and become an SEO trailblazer like Lindsay Malzone from Excel Impact. Not only does she share with you how…