How Schema Markup Helps You Gain or Enhance a Google Knowledge Panel
When you Google a person, place, organization or thing, you may have noticed an information box popping up on the right-hand side, called the right rail, of Google search results.…
Knowledge Graph
Entity-Based SEO for Advanced Search
The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…
How to Develop a Schema Markup Strategy for a Website
When you decide to do schema markup on a website, you have to figure out what pages you want to optimize and what part of the schema.org vocabulary you should…
How You Can Manage Your Brand for the Machine Channel
Hi! My name is Martha van Berkel and I’m the co-founder of schema and today I’m going to tell you about how you can manage your brand for the…
Schema Markup make Chatbots More Intelligent
Chatbots can use schema markup to make it smarter! When you add schema markup to your website, you are structuring the information on it, and providing context about the content. As…
Will Schema Markup Bring Context to All Things?
Over the last five years, the “Internet of things ( IoT) has emerged to define how physical devices (vehicles, buildings, fridges, sunglasses, etc), embedded with technology, can collect and exchange data.…
How Does Google Reward You for Using JSON-LD?
Schema markup is most easily represented in JSON-LD format. In fact, it is the format which Google recommends using when adding schema.org markup to your website. Additionally, many of Google’s…