As search evolves from lexical matching to semantic understanding, entities have become foundational to how content is interpreted, ranked, and delivered, both by traditional search engines and emerging AI platforms.
This shift underscores the growing importance of Entity SEO as marketers seek to answer how they should optimize their site for AI search. Entity SEO focuses on optimizing the entities on your website to help search engines understand and contextualize your content. But executing entity SEO at scale isn’t easy.
Today, there are a limited number of SEO tools that can identify entities at scale. And none that allow users to edit and optimize their entities for AI search.
At Schema App, we built our Entity Linking feature to address the challenges of AI Search, recognizing how crucial well-defined structured data is for machine understanding. Our goal is to help customers identify entities on their sites at scale and link them to corresponding entities in authoritative knowledge bases through their Schema Markup. However, identifying entities is only the first step.
Our customers need tools that enable them to optimize and measure the search performance of their entities, ensuring their entity SEO work drives impact in this changing search landscape.
We are proud to introduce Entity Hub, our new entity-based optimization solution for innovative digital marketing teams who want to lead in AI Search.
Let’s dive in.
What Is Entity Hub?
Entity Hub is Schema App’s newest Entity Solution, built for SEO, digital marketing, and content teams that want to take control of their website’s semantic foundation to ensure accurate machine understanding.
In today’s AI-driven landscape, keyword optimization alone is not enough. Entity Hub helps you identify, manage, and report on the entities that define your content, all at scale.
With built-in tools like the Entity Manager, Entity Reports, and Entity Performance Analytics, Entity Hub empowers teams to create and manage a high-quality, reusable Content Knowledge Graph. This enables better search visibility, helps uncover strategic content gaps, and prepares your content for AI-powered experiences.
Entity Hub automates the hard work of discovering and linking entities and provides visibility into how those entities are performing across your site.
Unlike other tools, Entity Hub offers scalability and precise control for enterprise websites with thousands of pages. Entity Hub bridges the gap between structured data and strategic insight.
Why We Built Entity Hub
Organizations are under growing pressure to adapt their SEO and content strategies for both search engines and AI applications. While the shift toward semantic search has created new opportunities, it has also exposed significant gaps in how teams can optimize their entities to ensure accuracy for machine understanding.
Without the right tools, marketing teams cannot effectively build and maintain a Content Knowledge Graph that supports both SEO and AI readiness.
As search and AI platforms increasingly rely on semantic signals, SEOs and marketers need a scalable way to understand and manage the entities that define their content. Entity Hub enables marketing teams to do exactly that within a single platform.
Entity Hub was built to deliver four key benefits:
- Build a high-quality Content Knowledge Graph that is AI-ready: Entity Hub ensures that entities are relevant, accurately linked, and consistently represented across all content using Schema Markup. This creates a robust semantic data layer (a.k.a. Content Knowledge Graph) that supports traditional and AI search, content insights, and internal AI innovations.
- Improve search visibility and performance: By optimizing entity usage within Schema Markup, content becomes more understandable to search engines. This enhanced clarity increases the likelihood of content appearing for the most relevant queries, driving higher-quality traffic.
- Gain actionable insights to guide content strategy: Entity Hub enables teams to identify content gaps, eliminate redundancies, and discover new topic opportunities through detailed entity reporting and analysis.
- Enhance operational efficiency in content auditing and optimization: With automated entity identification and centralized management, Entity Hub streamlines the auditing process and reduces the manual effort required for content optimization.
Explore the Tools Within Entity Hub
Entity Hub includes these essential tools that solve the most common entity SEO challenges:
1. Entity Reports
What do Entity Reports do?
Entity Reports provide a detailed inventory of entities identified across a website. The reports show how frequently each entity appears, and the URLs on which it occurs. This delivers a clear view of entity coverage without the need for manual audits.
Challenge solved
Many teams lack visibility into the entities represented on their site. Entity Reports simplify the process of auditing entity coverage, identifying redundancies, and uncovering opportunities to strengthen the overall entity strategy.
Learn more in our full Entity Reports release article.
2. Entity Manager
What does the Entity Manager do?
The Entity Manager provides teams with full control over the entities identified by our Entity Linking features. It enables users to review, block, or refine entities to ensure semantic accuracy and alignment with brand context and priorities.
Challenge solved
The Entity Manager enables users to curate and refine entities identified in their content, ensuring a clean, high-quality Content Knowledge Graph that’s ready for search engines and other machines to consume.
Learn more in our full Entity Manager release article.
3. Entity Performance Analytics (EPA)
What does Entity Performance Analytics do?
Entity Performance Analytics (EPA) links entity data to Google Search Console metrics, enabling performance evaluation at the entity level. It provides visibility into how specific entities are performing over time in terms of clicks, impressions, and click-through rates.
Challenge solved
Most SEO tools do not offer entities as a reporting dimension. EPA equips SEO teams with the insights needed to identify which entities drive performance so they can optimize content and strategy around them with data-backed decision making.
Learn more in our full Entity Performance Analytics release article.
Get Started with Entity Hub
Entity Hub is available as an add-on subscription to our enterprise Schema Markup solution.
If you are already a Schema App customer, we encourage you to connect with your Customer Success Manager to explore how Entity Hub can add even more value to your current strategy.
If you are new to Schema App, our team is ready to show you how Entity Hub can help you build a high-quality, Content Knowledge Graph that drives meaningful results in both search and AI-driven experiences.
Jasmine is the Product Manager at Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search.