Say Goodbye to How-To Rich Results on Google
On September 14, Google announced that they’ve officially removed How-To rich results on desktop and deprecated How-To rich results entirely as part of their efforts to simplify search. They will…
Entities
Semantic SEO: What You Need to Know
In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…
How Structured Data Empowers your Content Strategy: A Fireside Chat
Our customers tell the best success stories. That’s why we decided to kick off a brand new webinar series from Schema App—Fireside Chats—where we shine a spotlight on the successes…
New Error Reporting in Google Search Console
On October 6th, Google announced new error reporting for Rich Result status reports in Google Search Console. This change was intended to help SEOs with resolving rich result errors: The…
Healthcare Schema Markup: Evolution of the Physician Rich Result
The primary function of schema markup is to help search engines better understand the content on your website. Applying schema markup allows you to define entities across your site and…
The Great Resignation: Future-Proof your Digital Strategy with Structured Data
The COVID-19 pandemic has been turbulent for different industries. From pandemic burnout, to a reassessment of priorities, to shortages of supplies and workers—many businesses across a wide range of industries…
Entity-Based SEO for Advanced Search
The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…
10 Things You Don’t Know About Structured Data
When I introduce myself, I like to do so with a knowledge graph. I explain that I’m an alumni of Cisco; I spent 14 years there doing online support strategy…
Schema Markup make Chatbots More Intelligent
Chatbots can use schema markup to make it smarter! When you add schema markup to your website, you are structuring the information on it, and providing context about the content. As…
Will Schema Markup Bring Context to All Things?
Over the last five years, the “Internet of things ( IoT) has emerged to define how physical devices (vehicles, buildings, fridges, sunglasses, etc), embedded with technology, can collect and exchange data.…