Scale Your Schema Markup with Ease
The new Schema App Highlighter is the world’s first complete visual highlighter that empowers you to markup ten or ten thousand pages in minutes. The Schema App Highlighter is designed to enable digital marketers to do complex schema markup without writing code and without the delays and dependencies of an IT development team. So, if you want to do sexy schema markup, are tired of waiting for your development team to get round to making your changes, you don’t have to wait any longer. Start doing your schema markup with Porche like speed, try the Schema App Highlighter.
Schema App Highlighter Demo
The Schema App Highlighter is in Beta! Take a look as Schema App CEO & CoFounder, Martha van Berkel provides a preview of the tool doing schema at scale tool! This sneak peek shows the tool in action and illustrates how you can map schema for 100s to 100,000 pages in 5 minutes! See why the Schema App Highlighter is a game changer in enabling digital marketers to do schema markup at scale without a developer or IT. If you are interested in participating in the Beta, contact us.
Schema App Highlighter Vs. Google Data Highlighter
Schema App Highlighter
Visible to All Search Engines & Assistants
Schema Markup can be seen by all search engines, Assistants and new machines seeking to understand your content.
All Schema Classes & Properties
Use any schema class and all schema properties. This includes extensions for Health and Medical, Fibo, and schema markup pending. Vocabulary is updated within 24 hours of new releases.
You are in Control
You create the markup you want, deploy it where you want, and SEE the markup on your site.
Builds Knowledge Graphs
Create schema markup for a template, and connect it to existing entities (data items), or to other things on the web. Build and manage a true knowledge graph.
Google Data Highlighter
Only Visible to Google
Schema Markup is only visible to Google. Bing, Alexa and other new devices cannot use Schema Markup.
Limited Schema Classes and Properties
Includes Schema Classes for a subset of Google features, and only basic properties.
Google is in Control
Submit your information to Google, and Google decides how to use it. Not open data.
Builds Islands of Schema Markup
Creates schema markup on a page. Doesn’t enable you to connect it across your website to build a knowledge graph.
Want to see the Highlighter in Action?
Frequently Asked Questions
How much does it cost?
The Schema App Data Highlighter is part of our Enterprise Offering which is priced by number of pages you require to optimize. Book a Demo to explore if it solves your schema needs, and discuss a package that works for you.
How long does it take to setup?
Since the highlighter is created to help you optimize template pages, the first step is to create the schema.org strategy for that page type. This includes deciding what schema.org class best represents the information, and what properties you can use to describe the content on the page. Once you have the strategy, the Highlighter allows you to setup that page template in 15 minutes. Then you have to decide how to deploy the markup with a tag (Google Tag, Adobe DTM, Tealium), or through the Schema App Integrations (Javacript, WP, Shopify, Drupal, Tags, etc). See next FAQ for more details.
How does it work?
The Schema App Highlighter empowers you to create a page template for any type of page in minutes. To do this, you choose the schema class the page represents (eg. Lawyer, LocalBusiness, Service, Product, BlogPosting), then highlight the content on a page and map it to schema.org properties. If there is something you want to link to another data item – such as making your organization the publisher, you can pick an existing data items from in Schema App and link it to the template. If there are properties that are static for all your pages, such as the high and low values for aggregate rating, you can set those static values in the template.
Once you have done the mapping, we’ll ask you to provide a few example pages for the template so we can see if our logic maps the right data to the right properties. Review these example pages, and save. Next, you will choose your deployment method and publish your data.
What are the different deployment methods?
Creating and deploying schema markup can be done in two different ways.
- Using a Tag Manager, the highlighter will dynamically create schema markup in the Tag. This means that you setup the template, add one line of Javascript in a Tag and poof, your markup is live and working.
- Have Schema App Crawl the site, extract the data for each page, create JSON-LD and store in the Schema App Cache. Then use the Schema App Integrations to get the data from the Cache – these include WordPress Plugin, Shopify, Drupal, Tags, or Javascript.
