Scale Your Schema Markup with Ease
The Schema App Highlighter is the world’s first complete visual highlighter that empowers you to markup ten or ten thousand pages in minutes. It was designed to allow digital marketers to do complex schema markup without writing code and without the delays and dependencies of an IT development team. So, if you want to do sexy schema markup, are tired of waiting for your development team to get round to making your changes, you don’t have to wait any longer. Start doing your schema markup with Porsche like speed with the Schema App Highlighter.
Schema App Highlighter Demo
The Schema App Highlighter is here! Schema App now provides you the tools to do schema markup for one or 1000s of pages! Never before have you had the ability to create detailed schema markup without a developer or IT. Watch this 4-minute overview and tell us if you think Schema App Highlighter is a game changer for digital marketers! It’s got all the classes, all the properties, and can be setup in less than an hour! Ready to get started?
Schema App Highlighter Vs. Google Data Highlighter
Schema App Highlighter
Visible to All Search Engines & Assistants
Schema Markup can be seen by all search engines, Assistants and new machines seeking to understand your content.
All Schema Classes & Properties
Use any schema class and all schema properties. This includes extensions for Health and Medical, Fibo, and schema markup pending. Vocabulary is updated within 24 hours of new releases.
You are in Control
You create the markup you want, deploy it where you want, and SEE the markup on your site.
Builds Knowledge Graphs
Create schema markup for a template, and connect it to existing entities (data items), or to other things on the web. Build and manage a true knowledge graph.
Google Data Highlighter
Only Visible to Google
Schema Markup is only visible to Google. Bing, Alexa and other new devices cannot use Schema Markup.
Limited Schema Classes and Properties
Includes Schema Classes for a subset of Google features, and only basic properties.
Google is in Control
Submit your information to Google, and Google decides how to use it. Not open data.
Builds Islands of Schema Markup
Creates schema markup on a page. Doesn’t enable you to connect it across your website to build a knowledge graph.
Want to see the Highlighter in Action?
Frequently Asked Questions
How long does it take to setup?
How does it work?
What are the different deployment methods?
How long does it take to setup?
Since the Highlighter is created to help you optimize templated pages, the first step is to create the schema.org strategy for that page type. This includes deciding what schema.org class best represents the information, and what properties you can use to describe the content on the page. Once you have the strategy, the Highlighter allows you to setup that page in under an hour (depending on the complexity of the page). After that, you need to choose from one of our deployment options.
How does it work?
Choose the schema.org class the page represents (eg. Lawyer, LocalBusiness, Service, Product, BlogPosting). Map the content to the schema.org properties. The Highlighter only presents you with relevant properties for that Class. You also have the option to link to another data item – so that you can connect your schema markup throughout your website. If there are properties that are static for all your pages, you can enter those once and that content will deploy to the entire website.
Once you have completed the mapping, we’ll ask you to provide a few page templates so we can see if our logic maps the right data to the right properties. Next, you will choose your deployment method and publish your data.
What are the different deployment methods?
Creating and deploying schema markup can be done in two different ways.
- Using a Tag Manager, the highlighter will dynamically create schema markup in the Tag. This means that you setup the template, add one line of Javascript in a Tag and poof, your markup is live and working.
- Have Schema App Crawl the site, extract the data for each page, create JSON-LD and store in the Schema App Cache. Then use the Schema App Integrations to get the data from the Cache – these include WordPress Plugin, Shopify, Drupal, Tags, or Javascript.
