Schema App vs. Yext — What’s the Difference?
If you’re a marketing or SEO leader in your organization, you may have wondered about the differences between Schema App and Yext’s Schema Markup solution. To help you understand the…
Schema Markup
Schema App vs. Schema Markup Plugins — What’s the Difference?
Implementing Schema Markup (also referred to as Structured Data) on your business’s website allows search engines to better understand your content and enables you to showcase your page as a…
The Pros and Cons of Doing Schema Markup In-House vs. Hiring Schema App
With the rise of semantic search and AI-enabled search engines, Schema Markup has become more important than ever. Instead of matching keywords on a page to keywords in user queries,…
How to Optimize Your Content to Achieve Google’s Rich Results
When a user conducts a Google search, they expect to be connected to websites that align with the intent of their inquiry. As such, Google’s algorithm examines the Structured Data…
The Future of Search: AI, Machine Learning, and Schema Markup
Over the past few months, there’s been a lot of buzz around ChatGPT, the “New Bing” and Google Bard. These new innovations in search are powered by machine learning and…
4 Basic SEO Factors to Consider Before Doing Schema Markup
If you’ve been looking for an SEO tactic that will help your organization drive more organic traffic to your site, Schema Markup is an effective solution. By adding Schema Markup…
8 Benefits of Schema Markup and Why It’s Important for SEO
Do you feel like your business gets lost on Google’s search engine results page (SERPs) even though you’ve invested heavily in search engine optimization (SEO)? If so, consider elevating your…
How to Manage SEO During a Recession
According to Forbes, the U.S. experienced two consecutive quarters of negative growth at the beginning of 2022. This does, indeed, constitute a recession according to the traditional definition even though…
5 Benefits of Hiring Schema App to Manage Your Schema Markup
Schema Markup (also known as Structured Data) is a code that helps search engines understand the content of your web pages. If you add the appropriate Schema Markup and have…
What Is Schema Markup? A Guide to Structured Data SEO
According to Oberlo, 81% of consumers research products or services online before making a purchase. This means that more than four out of five consumers have made online searches a…