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Unlocking the Value of Schema Markup: SEO, Content, and AI

May 7, 2025

In today’s rapidly evolving digital landscape, organizations are under increasing pressure to make their content not just discoverable—but understood. While structured data has long been associated with SEO performance, its…

Why Structured Data, Not Tokenization, is the Future of LLMs

February 27, 2025

Schema Markup

For months, skeptics have argued that Large Language Models (LLMs) like ChatGPT don’t truly “understand” structured data formats like JSON-LD Schema Markup. A common critique is that LLMs process everything…

The Future of Search: AI, Machine Learning, and Schema Markup

March 8, 2023

Schema Markup

Over the past few months, there’s been a lot of buzz around ChatGPT, the “New Bing” and Google Bard. These new innovations in search are powered by machine learning and…

Schema.org v13 Release_ Products, Healthcare, Videos, and more!

Schema.org Version 13 Release: Products, Healthcare, Videos, and more!

July 15, 2021

Schema App News

Schema.org version 13.0 was released on July 7th, 2021. This was the second full release so far this year, but with 11 releases in 2020 we’re expecting more to come!…

Schema App hosts Toronto Semantic Web Meetup April 4th, 2017

March 1, 2017

Schema App News

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The Schema App is delighted to sponsor the re-launch the Semantic Web Marketing Group meeting in Toronto on April 4th. Join us for an engaging panel on the topic of…

What Is Entity SEO?

June 20, 2025

Schema Markup

Entity SEO is an approach to search optimization that focuses on entities — unique, well-defined concepts such as people, places, organizations, or products — rather than just targeting keywords. As…

How to Measure and Optimize Your Website’s Performance in ChatGPT and AI Search Engines

May 27, 2025

Schema Markup

AI search engines like ChatGPT, Gemini, Microsoft Copilot, and Perplexity.ai are rapidly transforming how people find information, evaluate solutions, and interact with brands. Instead of sifting through blue links, users…

Featured image for the blog post titled "Navigating AI Chatbots and AI Overviews: Key Observations & Strategies"

Navigating AI Chatbots and AI Overviews: Key Observations and Strategies

April 8, 2025

Schema Markup

As AI chatbots and AI Overviews (AIOs) continue to reshape the SEO landscape, we’ve been paying close attention to how these changes are impacting search visibility and site performance at…

What is an @id in Structured Data?

April 4, 2025

Schema Markup

In JSON-LD structured data, an @id is a property that assigns a unique resource identifier (URI) to an entity. This identifier allows you to refer back to a specific entity…

How to Identify Entities in Your Content Using Schema Markup

March 26, 2025

Schema Markup

In the age of semantic search, search engines no longer rely solely on keywords to understand content. Instead, they identify entities—distinct and unique things such as people, places, organizations, and…

Unlocking the Value of Schema Markup: SEO, Content, and AI

Why Structured Data, Not Tokenization, is the Future of LLMs

The Future of Search: AI, Machine Learning, and Schema Markup

Schema.org Version 13 Release: Products, Healthcare, Videos, and more!

Schema App hosts Toronto Semantic Web Meetup April 4th, 2017

What Is Entity SEO?

How to Measure and Optimize Your Website’s Performance in ChatGPT and AI Search Engines

Navigating AI Chatbots and AI Overviews: Key Observations and Strategies

What is an @id in Structured Data?

How to Identify Entities in Your Content Using Schema Markup

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