Often, selecting a Schema.org type to define a web page is pretty straightforward. If there’s price and quantity information, it’s probably a Product. If there’s author and date published information,…
There’s something satisfying about searching for a business and finding all the information you want to be presented in an attractive knowledge panel. Have you wondered how to make your…
Have you ever wondered how to connect different data types together, or what property best describes the relationship between two entities? At Schema App, we want to help you get…
On April 30th, 2020, Martha van Berkel (CEO at Schema App) and Jeffrey Burns (Customer Success Team Lead) presented “Stand Out in Search with FAQ Rich Results”. They covered how…
Purpose: This document is intended as a comprehensive guide for marking up information about COVID-19. It outlines the schema.org types and properties that can be used to increase the visibility…
If you have Review content on your website, adding review schema markup to those pages makes you eligible for a rich result on search, which can help your site reach…
In this article, we will discuss why schema markup is an integral component of your SEO strategy and how it can drive business results. We’ll cover the basics of what…
If you have Frequently Asked Questions content on your website, adding FAQPage Schema Markup to those pages makes you eligible for a rich result on search and Markup Action for…
When I introduce myself, I like to do so with a knowledge graph. I explain that I’m an alumni of Cisco; I spent 14 years there doing online support strategy…
If you have instructional content on your website that defines the steps to successfully complete a task, adding “HowTo” markup to that page allows you to explicitly convey to Google…