Structured Data

How to be Agile with Structured Data in a Changing SEO World

August 12, 2021

Structured data empowers your digital team with the agility to maneuver changing user behavior and a changing organic search environment. When investing in SEO, we are playing by the rules…

Structured Data Myths and Schema Markup Misconceptions

July 21, 2021

Structured data helps search engines better understand your website content. The more context you can give Google, the better it can match your data to a user’s search query. When…

How Schema Markup Helps You Gain or Enhance a Google Knowledge Panel

June 29, 2021

When you Google a person, place, organization or thing, you may have noticed an information box popping up on the right-hand side, called the right rail, of Google search results.…

Why Structured Data Should Inform Your Content Strategy

June 15, 2021

Write stronger, more robust content for your website by using structured data to inform your content strategy. Structured data is a type of code you can implement on your website…

Say Goodbye to the General Rich Results Search Appearance in Google Search Console

May 26, 2021

It’s official—the general rich results Search Appearance is going away in Google Search Console. We are so excited about this change! The general rich results Search Appearance group captured multiple…

What is the Schema Markup Validator (SMV)

May 10, 2021

The Schema Markup Validator (SMV) is a tool for validating all Schema.org Structured Data that’s embedded in a web page. The SMV is a replacement for Google’s Structured Data Testing…

How To Implement Schema Markup To Increase E-A-T

How To Implement Schema Markup To Increase E-E-A-T

May 4, 2021

E-E-A-T has been buzzing in the SEO world since 2018, when Google released a broad algorithm update. Google’s John Mueller confirmed that the update was around relevance. Websites were wondering…

Entity-Based SEO for Advanced Search

March 24, 2021

The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…

Why Marketers Are Adding Schema Markup to Their Websites

February 17, 2021

The answer is simple. Rich results will lead to higher impressions, clicks and time spent on web pages. This is the ‘feel good’ end of the story. However, it starts…

How to Measure the Impact of Structured Data for SEO

December 22, 2020

If you measure site performance, you already know about Google Search Console and probably use it regularly. When it comes to gauging the validity and performance of structured data on…

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Structured Data

How to be Agile with Structured Data in a Changing SEO World

Structured Data Myths and Schema Markup Misconceptions

How Schema Markup Helps You Gain or Enhance a Google Knowledge Panel

Why Structured Data Should Inform Your Content Strategy

Say Goodbye to the General Rich Results Search Appearance in Google Search Console

What is the Schema Markup Validator (SMV)

How To Implement Schema Markup To Increase E-E-A-T

Entity-Based SEO for Advanced Search

Why Marketers Are Adding Schema Markup to Their Websites

How to Measure the Impact of Structured Data for SEO

Find the best structured data solution for your website.

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