How To Sell Schema Markup Services To Your Company
Is your team trying to stay on top of the latest structured data recommendations, only to be blocked by the complexity of it all? Schema App empowers your digital team…
SEO
How to be Agile with Structured Data in a Changing SEO World
Structured data empowers your digital team with the agility to maneuver changing user behavior and a changing organic search environment. When investing in SEO, we are playing by the rules…
How To Implement Schema Markup To Increase E-E-A-T
E-E-A-T has been buzzing in the SEO world since 2018, when Google released a broad algorithm update. Google’s John Mueller confirmed that the update was around relevance. Websites were wondering…
Schema App’s Martha van Berkel Chosen as one of Top SEO Experts You Should Be Following
We’re thrilled to announce that Schema App CEO and co-founder Martha van Berkel has been chosen by Search Engine Journal as one of the top SEO experts you should be…
Entity-Based SEO for Advanced Search
The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…
eCommerce Schema Markup Strategies for Successful Brands
The eCommerce industry is growing fast, but so are acquisition costs. As a result, many brands are focusing on organic traffic. There are benefits to having both paid and organic…
Why Marketers Are Adding Schema Markup to Their Websites
The answer is simple. Rich results will lead to higher impressions, clicks and time spent on web pages. This is the ‘feel good’ end of the story. However, it starts…
Creating “CollectionPage” Schema Markup
Often, selecting a Schema.org type to define a web page is pretty straightforward. If there’s price and quantity information, it’s probably a Product. If there’s author and date published information,…
How to Use the Schema Paths Tool
Have you ever wondered how to connect different data types together, or what property best describes the relationship between two entities? At Schema App, we want to help you get…
How to Create “Review” Schema Markup
If you have review content on your website, adding review schema markup to those pages makes you eligible for a rich result on search, called a review snippet, which can…