Schema.Org

Entity-Based Search For Advanced SEO

Entity-Based Search For Advanced SEO

The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…
Creating “CollectionPage” Schema Markup

Creating “CollectionPage” Schema Markup

Often, selecting a schema.org type to define a web page is pretty straightforward; if there’s price and quantity information, it’s probably a Product; author and date published information? likely an…
Schema Markup for Product Models

Schema Markup for Product Models

Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several…
How to use the Schema Paths Tool

How to use the Schema Paths Tool

Have you ever wondered how to connect different data types together, or what property best describes the relationship between two entities? At Schema App, we want to help you get…
How to Create Service Schema Markup for Businesses

How to Create Service Schema Markup for Businesses

When you are developing a Schema Markup strategy for a business, there is often a Service (Schema.org/Service) offered that is core to the business. Most SEOs start by optimizing the…
Creating “Product” Schema Markup

Creating “Product” Schema Markup

Adding schema markup to your Product pages will make them eligible for rich results in search, increasing visibility and engagement with the right users. Structured data markup helps ecommerce websites…
Creating “Review” Schema Markup

Creating “Review” Schema Markup

If you have Review content on your website, adding review schema markup to those pages makes you eligible for a rich result on search, which can help your site reach…
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