schema.org

Schema markup is a specific structured data vocabulary created by Google, Microsoft, Yahoo! and Yandex. It’s an effective advanced SEO strategy for any brand looking to stand out in search engine page results. Learn more about schema markup and how to make an impression in search.

Organic search is highly competitive. In fact, over 90% of content gets no traffic from Google. Yet organic search accounts for 53% of all website traffic. As search engines get…

March 30, 2021

Jasmine Drudge-Willson

Tutorial

Creating “CollectionPage” Schema Markup using the Schema App Editor

Often, selecting a schema.org type to define a web page is pretty straightforward; if there’s price and quantity information, it’s probably a Product; author and date published information? likely an…

June 24, 2020

Mark van Berkel

Tutorial

Schema Markup for Product Models

Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several…

June 8, 2020

Jasmine Drudge-Willson

Tutorial

Creating “Product” Schema Markup Using the Schema App Highlighter

Adding schema markup to your Product pages will make them eligible for rich results in search, increasing visibility and engagement with the right users. However, manually adding markup to your…

March 17, 2020

Ana Petkovic

Tutorial

Creating “Review” Schema Markup Using the Schema App Editor

If you have Review content on your website, adding review schema markup to those pages makes you eligible for a rich result on search, which can help your site reach…

February 28, 2020

Claire Yuricek

About Schema Markup

Schema Markup – A Pivotal SEO Strategy for 2020

In this article we will discuss why schema markup is an integral component of your SEO strategy and how it can drive business results. We’ll cover the basics of what…

February 21, 2020

Jasmine Drudge-Willson

About Schema Markup

Knowledge Graph Semantics 101

A Knowledge Graph is Structured A Knowledge Graph is Connected A Knowledge Graph is Collaborative The goal in any form of marketing is one of communication: you want…

February 12, 2020

Jeffrey Burns

About Schema Markup

How Do I Know If My Schema Markup Is Working?

We’re often asked how to check the accuracy of your schema markup once it has been implemented. The answer actually depends on whether you want to assess the validity of…

July 30, 2019

Martha van Berkel

About Schema Markup

16 Benefits of Structured Data for Today and Tomorrow

On June 27th, 2019 Martha van Berkel, Schema App’s CEO presented this content in a webinar. Watch it here: Thinking about implementing Structured Data? Great idea!…

June 18, 2019

Jeffrey Burns

Tutorial

How to create Q&A Page schema markup for Top Answer rich result!

You may remember that in December of 2017 Google released a question and answer rich card and we wrote a blog about it. Well, this past December 2018 Google search results…

January 22, 2019

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schema.org

FAQ Rich Results | Content Is Key For Schema Markup

Creating “CollectionPage” Schema Markup using the Schema App Editor

Schema Markup for Product Models

Creating “Product” Schema Markup Using the Schema App Highlighter

Creating “Review” Schema Markup Using the Schema App Editor

Schema Markup – A Pivotal SEO Strategy for 2020

Knowledge Graph Semantics 101

How Do I Know If My Schema Markup Is Working?

16 Benefits of Structured Data for Today and Tomorrow

How to create Q&A Page schema markup for Top Answer rich result!

Want to learn more about how Schema App works?

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