Use the Structured Data Analyzer Tool
The Structured Data Analyzer was designed to help identify sales opportunities, and provide actionable data for proactive maintenance on structured data markup. Modelled after the Google Search Console, with the Structured Data Analyzer you can crawl an entire domain to see structured data present. It discovers both JSON-LD and Microdata. Data can then be downloaded to integrate with Google Analytics.
Use Cases for Structured Data Analyzer
How to Use the Data provided by the Structured Data Analyzer
When you run the analyzer on a site, it looks for all the “things” that have been optimized on the page with JSON-LD or Microdata. When it has finished the crawl it will identify the following data points and how you might use the data. The time to complete a crawl depends on the size of the website (minutes to several hours).
- Property Count: Sum of the properties on the website. Compare this count with the previous crawl to see if there is additional detail added to structured data. Use data as evidence of work done in structured data since last crawl.
- Schema Coverage: Number of data items compared to last crawl. Use this data to show how comprehensive structured data is across a website. The Analyzer shows the health of the coverage as follows:
- Low Coverage (red): 0-25% coverage
- Medium Coverage (yellow): 26-50% coverage
- High Coverage (green): 51%+ coverage
- Data Items by Type (lists in descending order): These are the list of “things” that were found on the website and any issues found. Use this information to explore the distribution of your structured data and identify errors that need to be fixed. Prioritize the primary data types (organization, products, services, Person, etc) and check to see if there are any errors or warnings for those entities. Note, the analyzer filters out 3rd party data item definitions with external URI, such as wikipedia references.
- Review the errors and warnings: Select the data type to bring up a list of the data items on the bottom of the page. Read the various errors, warnings. Clicking on View, next to the URL, displays a popup with the data along with the errors and warnings.