As search engines become increasingly entity-focused, so must your content strategy. Today’s SEO landscape is shaped by entities, the core topics, people, products, and concepts that search engines use to organize information and match content to user intent.
But while entities have become central to how content is understood and surfaced by machines, SEOs have lacked a clear way to measure their impact. How does a specific topic influence clicks? Which entities are driving traffic? Where should content teams focus next, based on what they want to be known for?
Schema App’s new Entity Performance Analytics tool was built to answer these questions.
What is Entity Performance Analytics?
Entity Performance Analytics (EPA) is a powerful performance reporting tool within Schema App’s Entity Hub. It provides SEO teams with data and visualizations that show how their website’s entities are performing in search.
Unlike most SEO reporting tools, EPA gives users the ability to analyze search performance through the lens of entities. By combining the entities identified through Schema App’s Entity Linking feature and Google Search Console metrics, users can view, compare, and analyze the performance of content tied to specific entities, helping them align their content with market trends and business goals.
For SEOs that have been investing in Schema Markup and entity linking, EPA provides the missing piece. It is a way to connect your entity optimization work directly to measurable SEO outcomes.
What Information Can I Find Within Entity Performance Analytics?
Entity Performance Analytics offers multiple views to give you a full picture of how your content entities are performing:
Entity Coverage
The Entity Coverage section reveals how comprehensively your website is marked up with externally linked entities for the webpages that have performance data from Google Search Console within the selected date range. This helps you gauge the depth of your structured data coverage and identify areas on your website where external entity linking can be applied to support search visibility.
Entity Performance Overview
The Entity Performance Overview section provides a summary of an entity’s performance, including clicks, impressions, and click-through rate (CTR) for URLs where the entity appears during a selected time period.
We’ve also included three interactive word clouds that showcase the top 100 entities, ranked by URL count, based on their clicks, impressions, and click-through rates. These visualizations help you quickly assess which entities are gaining the most visibility and engagement, and whether your content aligns with the topics your organization wants to be known for.
Anomalies
EPA also identifies sudden spikes or dips in entity performance to uncover issues or opportunities. The Anomaly Detection blocks summarize the most recent anomalies based on:
- Metric (clicks, impressions, average CTR)
- Entity (group of URLs where a specific entity was identified)
Anomaly detection will run every week to assess whether new anomalies have been identified based on your historical data.
Performance of Entities Over Time
This section enables you to track the performance of individual entities over time. Use this section to compare the performance of individual entities of interest, and to access a breakdown of individual URL performance for pages that contain the selected entities.
For more details on each feature, check out our Entity Performance Analytics support article.
What Can You Do With Entity Performance Analytics?
Entity Performance Analytics empowers SEO and content teams to unlock new strategic insights by using entities as a performance lens. Here’s how you can put it to work:
Measure Entity ROI Using SEO Metrics
EPA allows you to see how the entities on your website impact key search performance metrics, including clicks, impressions, and click-through rate (CTR). This visibility helps you understand which entities are driving the most traffic and engagement, allowing you to clearly demonstrate the value of your entity-driven SEO strategy.
Identify High-Impact Content & Entity Optimization Opportunities
With more granular entity-based data, you can easily find underperforming entities or topics that could benefit from additional content or optimization. The entity comparison data can also help you identify topics that are gaining traction or declining, enabling your team to focus their efforts on updates and enhancements that are more likely to drive meaningful improvements in search visibility and traffic.
Entity Performance Analytics helps you align your content strategy with what’s working in search so you can communicate ROI with confidence.
Communicate Results Clearly and Effectively
Whether you’re presenting to leadership or collaborating across teams, EPA’s visual dashboards make it easy to showcase how entity-based strategies are impacting performance, without the need for complex data analysis or manual reporting.
How Can I Access Entity Performance Analytics?
Entity Performance Analytics is available through our Entity Hub add-on solution.
To access Entity Performance Analytics, you’ll need to:
- Have an active Entity Hub subscription
- Have at least one active External Entity Linking tag
- Ensure your site is connected to a URL-prefix property in Google Search Console (GSC)
- Have integrated your GSC account with our Schema Performance Analytics (SPA) tool
If you are an existing Entity Hub customer, you can find the Entity Performance Analytics tool under Entity Hub in our navigation menu on the Schema App platform.
Leverage Entity-Driven Insights with Entity Performance Analytics
With the launch of Entity Performance Analytics, Schema App is innovating and redefining what’s possible in structured data and semantic SEO.
We’re not just tagging entities, we’re helping you understand, measure, and act on the performance of those entities in search.
Whether you’re a digital strategist, SEO lead, or content marketer, EPA gives you the tools to drive smarter, entity-informed content decisions that align with your business goals.
If you’re already a Schema App customer, contact your Customer Success Manager to discuss adding Entity Hub to your plan.
If you’re new to Schema App, we’d love to help you get started. Reach out to us here to learn more or request a demo.
Jasmine is the Product Manager at Schema App. Schema App is an end-to-end Schema Markup solution that helps enterprise SEO teams create, deploy and manage Schema Markup to stand out in search.