Create schema markup page-by-page, at your own pace, without writing any code using the Schema App Editor.
The Schema App Editor allows you to mark up web pages one by one. It contains the entire schema.org vocabulary and highlights the schema.org properties that are ‘required’ and ‘recommended’ by Google to be eligible for rich results.
With the Editor, you can connect the Schema Markup throughout your website to provide the search engines with greater understanding of your content.
Locate any schema.org type (aka class) by either searching for it or using the class tree.
Create connected schema markup to build out a Knowledge Graph
Schema.org properties are organized as ‘required’, ‘recommended’ or ‘other’ according to Google’s guidelines.
Use the ‘required’ and ‘recommended’ fields to inform website content (as only content visible to external audiences can be marked up).
Check the health of your schema markup to identify errors immediately.
Add additional fields with the click of your mouse.
How to use the Schema App Editor
- Choose the primary Schema type from the “tree” or search for it by name.
- The Editor retrieves all “required” and “recommended” fields plus any other Schema property you could dream of.
- Fill in the fields that are represented on your website.
- The tool generates the code and through an integration automatically sends the code to the website.
You can link to Wikipedia and Wikidata pages to provide additional clarity and use the Editor to deploy schema markup to your website without ever writing code.
The Analyzer/Health report allows you to check on the health of your schema markup as you make changes to your content, the algorithms change and the schema.org vocabulary is updated. We’ve never encountered a website we couldn’t optimize!
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Markup your website at your own pace, page by page.

