Guide to Knowledge Graph Semantics 101
What is a Knowledge Graph? A knowledge graph is a reusable data layer that serves as a collection of relationships between things, defined using a standardized vocabulary. It provides a…
Schema Markup
Linked Data in SEO: What You Need To Know
In 2006, Tim Berners-Lee had a vision of building a semantic web enabled through Linked Data. Now, more than ever before, his vision is becoming a reality, because in addition…
Knowledge Graphs: The Value of Schema Markup Beyond Rich Results
For years, SEOs have primarily associated Schema Markup with its ability to enhance the visibility of web pages on search engine results pages (SERPs), by enabling rich results that capture…
6 Common Product Rich Result Mistakes You Might Be Making
2023 has been quite the year with all the changes happening at Google. Between core algorithm updates, changes to Video rich results, and FAQ & How-to rich results being deprecated,…
How to Manage Your Schema Markup
So you’ve authored and added Schema Markup to your webpage. Congratulations! If you thought that’s all there is to it, though, you thought wrong. Schema Markup, also known as structured…
Guide to the Schema.org Vocabulary
What is Schema.org? Schema.org is an initiative that emerged in 2011 as a collaborative effort among tech giants Google, Bing, Yahoo, and Yandex to enhance the web experience. At its…
What is a Rich Result?
Rich results offer a myriad of advantages to web pages beyond just standing out in search. They not only elevate your online visibility but also contribute to enhanced organic traffic…
How to Calculate ROI for Schema Markup
In the vast landscape of SEO strategies, finding ones that deliver measurable returns on investment (ROI) can be challenging. However, there is one strategy where you can confidently and tangibly…
How to Leverage Your Schema.org Knowledge Graph for LLMs Like ChatGPT
It’s no secret that the AI revolution is well underway. According to a report by Accenture, 42% of companies want to make a large investment in ChatGPT in 2023. Most…
Semantic SEO: What You Need to Know
In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…