Introducing Schema App’s Entity Reports

As AI transforms how we search for and discover content, SEO teams must evolve beyond keywords and focus on entities—the clearly defined people, places, concepts, and organizations that drive meaning in content. Explicitly identifying these entities helps both traditional and AI-powered search engines return more relevant results, especially for nuanced or conversational queries.

Schema App’s Entity Linking feature supports this by automatically identifying named entities in your web content and linking them to authoritative sources such as Wikidata, Wikipedia, and Google’s Knowledge Graph. The result: rich, structured data embedded in your Schema Markup—without manual tagging.

But how do you know which entities have been identified and where they appear? That’s where Schema App’s Entity Reports come in. In this article, we will explore what these Entity Reports are and how they can be used to perform efficient entity audits, improve machine understanding with Knowledge Graph accuracy, and gain content insights for data-driven decision making.

What are Entity Reports?

Entity Reports, a key component of Schema App’s Entity Hub solution, provide SEO teams and content strategists with a clear, structured view of the entities identified by Schema App’s Entity Linking feature.

The Entity Reports provide two distinct views for reviewing and analyzing your entities:

• Entity View
• URL View

Entity View Report

The Entity View report showcases the breadth of coverage for entities identified and embedded across the pages within an organization’s Schema Markup.

This report can help users understand how widely each entity is covered across their content, enabling them to identify any entities that need editing and ensuring comprehensive coverage of key topics on their site.

The Entity View report contains the following columns:

• Status: Indicates when an entity has been edited or blocked
• Name: The name of each entity identified by our Entity Linking features on at least one URL
• URL Count: The count of URLs where the entity has been identified
• Same As: The URIs for the entity in Wikipedia, Wikidata, and/or Google’s Knowledge Graph
• Type: The type of the entity as categorized in the Schema.org vocabulary

Each entity has an associated “Actions” button, which allows users to:

• See the Schema Markup embedded on the URLs containing this entity
• Access a list of URLs where this entity has been identified
• Blocks the entity from appearing in the Schema Markup of the pages on which the entity has been identified
• Open the entity in the Entity Manager in order to edit its properties

What Insights Can I Derive From the Entity View Report?

The Entity View report can be help users:

Discover Which Topics Your Content Currently Covers

Many content marketing teams struggle with content analysis due to the scale and complexity of their websites. They often structure their content inventory using a relational database (e.g. tables), making it difficult to truly analyze the entities within their content and understand their content coverage. Imagine having to review the content on 400 blog articles to understand what topics you’ve covered and what gaps you have in each piece of content.

With the Entity View Report, users can see how widely an entity is covered across their website.

For example, at Schema App, the most frequently covered entities on our website are Google, JSON-LD, and Schema Markup.

This aligns with our expectations, as these entities are central to what we do and the industry we operate in.
On the other hand, users might also discover certain top entities that are no longer relevant to their organization.
For instance, one of our customers was surprised to discover that “COVID-19” was among the most covered entities in their content. This entity was often referenced in article introductions, saying things like “in this era of COVID-19,” even though the rest of the content had nothing to do with that entity. It resulted in content that may have otherwise been considered “evergreen” coming across as dated.

With this insight, they were able to use the Entity View report to:

• Identify all content mentioning COVID-19
• Assess whether each mention was still relevant
• Remove or update content to better align with their current business goals

In addition to reviewing the relevance of an entity, users can also utilize the Entity View report to identify potential duplicate content. If certain entities appear too frequently across different pages, it could indicate dilution and redundancy in the content strategy.

For instance, if a specific entity is overrepresented, users can:

• Pinpoint the URLs where it appears most often
• Evaluate whether the content is unnecessarily repeated
• Consolidate or refine pages to improve clarity and SEO performance

Identify Content Gaps and Opportunities

Having visibility on an organization’s entity coverage across its content can help determine whether there are gaps in the content.

With the Entity View Report, one can see how many URLs an important entity is mentioned across a website. This insight could indicate a potential gap in entity coverage.

For example: The entity ‘Knowledge Graph’ is important to us at Schema App because it is a semantic data layer we produce through our Schema Markup implementation. However, this report shows it has only been identified on 5 URLs.

This suggests that we should create more content around this entity to gain more topical authority.

By understanding the current coverage of entities on the website, users can make informed decisions around future content creation and optimization strategies. They can prioritize their content creation strategy by entities and topics that align with their audience’s ongoing interests and search trends.

URL View Report

The URL View report showcases the URLs where specific entities have been identified.

Note: The URL view report is only available to Schema App enterprise customers with a subscription to Entity Hub.

The URL View report contains the following columns:

• URL: A URL with at least one entity identified by External Entity Linking
• Entity Count: The number of entities identified on that URL
• Entity Names: A comma-separated list of the names of the entities identified on that URL (truncated)

Each URL also has an associated Actions button which allows users to:

• Access full list of names of the entities identified on that URL
• See the Schema Markup generated for all the entities embedded on that URL

What Insights Can I Derive From the URL View Report?

Content Richness and Depth

The URL View report displays the number of entities identified on each individual webpage.

Pages with a high entity count could mean one of two things.

1. The page is filled with robust content, and all the identified entities are indeed related to your content.

For example: This URL has 21 entities identified. The majority of these entities are relevant to our main topic, which is semantic SEO. This signals the robustness of this piece of content.

2. The content on the page is not focused on a specific entity, and therefore has tons of irrelevant entities.

In this case, the user might decide to refine the content on that specific page to improve the relevancy of entities on it.

For pages with a low entity count, this may indicate that the content requires further enhancement.

For example: The URL ‘What is Nesting in Schema Markup’ only has 4 entities identified on the page. This could indicate that the content would benefit from further enhancement.

Benefits of Using Entity Reports

Efficient Entity Audits

Entity Reports streamline content audits by providing a centralized view of all entities. Instead of manually checking for entity usage across different pieces of content, users can quickly access a comprehensive overview, making the auditing process more efficient and less time-consuming.

Improve Knowledge Graph Accuracy

Additionally, Entity Reports help enhance the accuracy of a Knowledge Graph. By identifying where entities should be modified or managed, organizations can ensure their Knowledge Graph remains precise, well-structured, and aligned with their content strategy.

Gain Content Insights for Data-Driven Decision-Making

The tool also offers valuable content insights that support data-driven decision-making. By analyzing entity usage at a macro level, marketers and SEO professionals can identify patterns, pinpoint content gaps, and refine their strategies to enhance search overall performance.

How to Get Started

If you’re an enterprise customer already using Entity Linking, you can access the Entity View report by logging into the Schema App platform and navigating to Entity Hub > Entity Reports.

To unlock the full capabilities of Entity Reports, including the URL View Report, you’ll need an active Entity Hub subscription. If you’re interested in learning more about the Entity Hub, reach out to your Customer Success Manager to learn more.

See the Entities that Power Your Content & SEO

Schema App’s Entity Reports mark a transformative step in how organizations can analyze, refine, and optimize their content strategy using their entity insights.

By providing clear visibility into the entities identified across your website, these reports empower teams to make data-driven decisions that enhance content coverage, reduce redundancy, and improve SEO performance.

If you’re already a Schema App customer, contact your Customer Success Manager to discuss adding Entity Hub to your plan.

If you’re new to Schema App, we’d love to help you get started. Reach out to us here to learn more or request a demo.