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Tutorials

Creating “HowTo” Schema Markup Using the Schema App Editor

If you have instructional content on your website that defines the steps to successfully complete a task, adding “HowTo” markup to that page allows you to explicitly convey to Google that your content is a how-to. Additionally, having correct HowTo schema markup may make that content eligible for a rich…
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Schema Markup from Google Merchant Center Feed

This article outlines how to implement schema markup for your product pages using your Google Merchant Center data. If you haven’t already done so, you may want to consider creating a Google Merchant Center account. You’ll be able to manage your appearance across all Google e-commerce products, upload product information (like…
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Schema Markup Filtering Javascript Library

There are lots of times websites have schema markup added by the CMS or Theme that add disappointing markup. In order to disambiguate the data items on the page, or to control the main entity or change between rich snippets, or just clean up erroneous markup we have a couple…
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How Do I Know My Highlighter Templates Are Working?

Purpose: To establish a repeatable process that ensures Schema App Highlighter Templates are deployed and validating correctly. 1. Set Up For Deployment Decide which option for deployment works best for you: Embedded Javascript Parser Use a Tag Manager to embed a Javascript Tag. The tag generates the schema markup from the…
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Slaying Phantom Properties

I don’t always get things right the first time. Since I’ve been using Schema App that hasn’t changed. This time something interesting happened. There I was happily marking up a web page for a client when I realized – of course – I had selected a Type that wasn’t completely…
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Schema Doctor: URL Healthcheck

Ok so you’ve just finished creating the markup for your homepage. Maybe you were following all the steps in the ultimate-guide to local business markup. Nice job, take a coffee break – you deserve it! When you come back, wouldn’t it be great to quickly check if your markup is…
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How to Remove Shopify Theme Schema.org Microdata

In Shopify, theme creators often create schema.org markup in their template files. There is often room for improvement in the schema markup and there are apps, such as Schema App’s Shopify App, that do that with JSON-LD syntax. However, this can leave you with two Products listed in Structured Data Testing…
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