Tutorials

QAPage, Question and Answer Schema Markup, Rich Results, schema.org

You may remember that in December of 2017 Google released a question and answer rich card and we wrote a blog about it. Well, this past December 2018 Google search results now include a “Top Answer” rich result. On December 3rd, Aaron Bradley pointed out that he saw the new Q&A…

Schema Markup from Google Merchant Center Feed

Google Merchant Center, Product Schema, Schema Markup, structured data

This article outlines how to implement schema markup for your product pages using your Google Merchant Center data. If you haven’t already done so, you may want to consider creating a Google Merchant Center account. You’ll be able to manage your appearance across all Google e-commerce products, upload product information (like…

Schema Markup Filtering Javascript Library

Martha van Berkel

filtering, github, removal, Schema Markup

There are lots of times websites have schema markup added by the CMS or Theme that add disappointing markup. In order to disambiguate the data items on the page, or to control the main entity or change between rich snippets, or just clean up erroneous markup we have a couple…

How Do I Know My Highlighter Templates Are Working?

Advanced Schema Markup, how to guide, schema app, schema at scale, structured data

Purpose: To establish a repeatable process that ensures Schema App Highlighter Templates are deployed and validating correctly. 1. Set Up For Deployment Decide which option for deployment works best for you: Embedded Javascript Parser Use a Tag Manager to embed a Javascript Tag. The tag generates the schema markup from the…

How to create Question and Answer Schema Markup for Best Answer Answer Cards

answer, How To, question, schema app, Schema Markup, structured data

NOTE: There is now a new iteration of question and answer rich results using QAPage schema markup. We wrote a blog about it here. — Google search results now include a feature showing the Best Answer within their Answer Cards. Since their appearance in early December, people have been asking how…

Slaying Phantom Properties

Fixed bugs, Phantom Property, schema app, schema app structured data

I don’t always get things right the first time. Since I’ve been using Schema App that hasn’t changed. This time something interesting happened. There I was happily marking up a web page for a client when I realized – of course – I had selected a Type that wasn’t completely…

Schema Doctor: URL Healthcheck

New Feature, Review schema, schema app, schema markup deployment, Schema News

Ok so you’ve just finished creating the markup for your homepage. Maybe you were following all the steps in the ultimate-guide to local business markup. Nice job, take a coffee break – you deserve it! When you come back, wouldn’t it be great to quickly check if your markup is…

How to Remove Shopify Theme Schema.org Microdata

Mark van Berkel

edit, microdata, Schema for Shopify

In Shopify, theme creators often create schema.org markup in their template files. There is often room for improvement in the schema markup and there are apps, such as Schema App’s Shopify App, that do that with JSON-LD syntax. However, this can leave you with two Products listed in Structured Data Testing…

Schema Markup for Open Hours 24 hours 7 days a week

Martha van Berkel