So you’ve authored and added Schema Markup to your webpage. Congratulations! If you thought that’s all there is to it, though, you thought wrong. Schema Markup, also known as structured…
What is Schema.org? Schema.org is an initiative that emerged in 2011 as a collaborative effort among tech giants Google, Bing, Yahoo, and Yandex to enhance the web experience. At its…
Rich results offer a myriad of advantages to web pages beyond just standing out in search. They not only elevate your online visibility but also contribute to enhanced organic traffic…
In the vast landscape of SEO strategies, finding ones that deliver measurable returns on investment (ROI) can be challenging. However, there is one strategy where you can confidently and tangibly…
It’s no secret that the AI revolution is well underway. Most organizations are trying to stay competitive by embracing the AI changes in the market and identifying ways to leverage…
In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…
ChatGPT and Bing kicked off 2023 with a bang by revealing their AI-powered chatbot and search engine. This past May at Google I/O, Google announced its brand new Search Generative…
Implementing Schema Markup (also called Structured Data) on your business’s website allows search engines to better understand your content and enables you to showcase your page as a rich result…
With the rapid advancements of semantic search and AI-enabled search engines, Schema Markup has become more critical than ever. Modern search engines no longer simply match keywords from a query…
When a user conducts a Google search, they expect to be connected to websites that align with the intent of their inquiry. As such, Google’s algorithm examines the Structured Data…