What is an Entity in SEO?
In the realm of information and knowledge organization, understanding the concept of an entity is fundamental. According to Google, an entity refers to a single, unique, well-defined, and distinguishable thing…
Knowledge Graph
Guide to Knowledge Graph Semantics 101
What is a Knowledge Graph? A knowledge graph is a reusable data layer that serves as a collection of relationships between things, defined using a standardized vocabulary. It provides a…
Linked Data in SEO: What You Need To Know
In 2006, Tim Berners-Lee had a vision of building a semantic web enabled through Linked Data. Now, more than ever before, his vision is becoming a reality, because in addition…
Knowledge Graphs: The Value of Schema Markup Beyond Rich Results
For years, SEOs have primarily associated Schema Markup with its ability to enhance the visibility of web pages on search engine results pages (SERPs), by enabling rich results that capture…
Say Goodbye to How-To Rich Results on Google
On September 14, Google announced that they’ve officially removed How-To rich results on desktop and deprecated How-To rich results entirely as part of their efforts to simplify search. They will…
Changes to FAQ and How-to rich results on Google
On August 8th, 2023, Google announced that FAQ and How-to rich results would be shown less frequently in the SERP in the next week to provide a “cleaner and more…
How to Leverage Your Schema.org Knowledge Graph for LLMs Like ChatGPT
It’s no secret that the AI revolution is well underway. According to a report by Accenture, 42% of companies want to make a large investment in ChatGPT in 2023. Most…
Semantic SEO: What You Need to Know
In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…
Is Google’s Generative AI Search an Opportunity or Threat for SEOs?
ChatGPT and Bing kicked off 2023 with a bang by revealing their AI-powered chatbot and search engine. This past May at Google I/O, Google announced its brand new Search Generative…
The Future of Search: AI, Machine Learning & Schema Markup
Over the past few months, there’s been a lot of buzz around ChatGPT, the “New Bing” and Google Bard. These new innovations in search are powered by machine learning and…