Knowledge Graph

The Anatomy of a Content Knowledge Graph

What is a Knowledge Graph? A knowledge graph is a structured representation of knowledge that describes entities and the relationships between them. Knowledge graphs are a part of “knowledge representation“,…
A title image with the Schema App logo, and the title of the blog: "What is an Entity in SEO?". To the write of the title is an image depicting entities on the web being connected in a graph.

What is an Entity in SEO?

In the realm of information and knowledge organization, understanding the concept of an entity is fundamental. According to Google, an entity refers to a single, unique, well-defined, and distinguishable thing…
Image with the title 'What is a Knowledge Graph?' and a graphic of a connected graph in the shape of an AI-looking brain within the silhouette of a human head.

Guide to Knowledge Graph Semantics 101

What is a Knowledge Graph? A knowledge graph is a reusable data layer that serves as a collection of relationships between things, defined using a standardized vocabulary.  It provides a…
Image with the title 'linked data in seo: what you need to know' and a graphic of a connected graph

Linked Data in SEO: What You Need To Know

In 2006, Tim Berners-Lee had a vision of building a semantic web enabled through Linked Data. Now, more than ever before, his vision is becoming a reality, because in addition…

Say Goodbye to How-To Rich Results on Google

On September 14, Google announced that they’ve officially removed How-To rich results on desktop and deprecated How-To rich results entirely as part of their efforts to simplify search. They will…

Semantic SEO: What You Need to Know

In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…
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