In the past, we’ve measured the value of Schema Markup purely through the lens of rich results. However, we’ve seen a lot of changes in rich results and the overall…
What is a Knowledge Graph? A knowledge graph is a structured representation of knowledge that describes entities and the relationships between them. Knowledge graphs are a part of “knowledge representation“,…
In the realm of information and knowledge organization, understanding the concept of an entity is fundamental. According to Google, an entity refers to a single, unique, well-defined, and distinguishable thing…
What is a Knowledge Graph? A knowledge graph is a reusable data layer that serves as a collection of relationships between things, defined using a standardized vocabulary. It provides a…
In 2006, Tim Berners-Lee had a vision of building a semantic web enabled through Linked Data. Now, more than ever before, his vision is becoming a reality, because in addition…
For years, SEOs have primarily associated Schema Markup with its ability to enhance the visibility of web pages on search engine results pages (SERPs), by enabling rich results that capture…
On September 14, Google announced that they’ve officially removed How-To rich results on desktop and deprecated How-To rich results entirely as part of their efforts to simplify search. They will…
On August 8th, 2023, Google announced that FAQ and How-to rich results would be shown less frequently in the SERP in the next week to provide a “cleaner and more…
It’s no secret that the AI revolution is well underway. According to a report by Accenture, 42% of companies want to make a large investment in ChatGPT in 2023. Most…
In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…