Connected Schema Markup

What is Nesting in Schema Markup?

Nesting in Schema Markup refers to the practice of structuring your markup hierarchically by grouping additional relevant entities on a web page under a defined main entity of the web…
A title image with the Schema App logo, and the title of the blog: "What is an Entity in SEO?". To the write of the title is an image depicting entities on the web being connected in a graph.

What is an Entity in SEO?

In the realm of information and knowledge organization, understanding the concept of an entity is fundamental. According to Google, an entity refers to a single, unique, well-defined, and distinguishable thing…
Image with the title 'linked data in seo: what you need to know' and a graphic of a connected graph

Linked Data in SEO: What You Need To Know

In 2006, Tim Berners-Lee had a vision of building a semantic web enabled through Linked Data. Now, more than ever before, his vision is becoming a reality, because in addition…

Semantic SEO: What You Need to Know

In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…
January 2023 Schema Markup Industry Update from Schema App

January 2023 Rich Results Weather Report

December 2022 started with a series of updates from Google resulting in fluctuations in performance on the search engine result page on a global scale. Thankfully, we were able to…
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