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Schema Markup - A Pivotal Strategy

Structured Data Analyzer – Health Checks!

Use the Structured Data Analyzer Tool

The Structured Data Analyzer was designed to crawl a site to determine if structured data (aka schema markup) is present. It discovers both JSON-LD and Microdata, even if it is being loaded asynchronously in a tag and tells you if there are errors or warnings for Google required and recommended properties. Software maintenance typically contributes to ~75% of the total cost of ownership. Let us stay on top of the updates for you!

Crawls website to identify all microdata and JSON-LD

Lists All Schema Markup Classes

Shows Errors and Warnings for Google Features

Use Cases for Structured Data Analyzer

For All Customers

Health Checks

Proactively identify errors according to Google’s required and recommended property guidelines. Discover the extent of the markup on your pages. Make changes that could make you eligible for rich results.

Inform Content Strategy

Thinking about your content from the perspective of the schema.org class types and properties can help to generate ideas for new content, existing content and even help with layout.

For Premium and Enterprise Customers

Competitive Analysis

Find out how your competitors are using schema.org and utilize that information to develop a competitive strategy.

Sales Opportunities

Partners are encouraged to use the Structured Data Analyzer to identify sales opportunities for schema markup services. See who is not utilizing schema markup at all or who is doing it incorrectly.

Want to learn more about how to use the Structured Data Analyzer? Click the link to check out our Maintenance Training.

Maintenance Training

Data provided by the Structured Data Analyzer

When you run the analyzer on a site, it looks for all the “things” that have been optimized on the page with JSON-LD or Microdata.  When it has finished the crawl it will identify the following data points and how you might use the data.  The time to complete a crawl depends on the size of the website (minutes to several hours).

  • Pages Visited: Total number of pages crawled.
  • Pages with Schema Markup: Total number of pages with schema markup on it. Does not have to be unique schema markup.
  • Start and End Time: The date and time of the crawl.
  • Coverage: The percent of total pages with schema markup.
  • Errors and warnings:  List of the data items on the site listing the errors, warnings for that schema type.

Try the Structured Data Analyzer today!

Learn what structured data is hiding on your website!

Give it a Try!
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