Unlock Greater AI & Search Visibility with Entity Linking
Bridge the gap between your content and how AI and search engines understand it. Leverage Schema App’s Entity Linking feature to increase topical authority and drive visibility in AI search.
Automate Entity Linking Across Your Site
Search engines and AI often misinterpret the meaning of content because entities like places, services, or organizations can be ambiguous. For large websites, manually managing entity connections is not scalable—leading to inaccurate knowledge graphs and missed opportunities in search.
Schema App’s Entity Linking feature automates the entire process. We identify named entities in your content, connect them to external authoritative sources (External Entity Linking) or internally defined entities (Internal Entity Linking), and embed them directly into your Schema Markup. This creates a structured, interconnected knowledge graph that boosts authority, discoverability, and clarity.
Boost Discoverability & Relevance
Entity linking enables you to disambiguate entities on your site, allowing machines to clearly understand your content. This improves alignment with user intent, increases impressions, and drives clicks for both branded and non-branded queries.
Establish Topical Authority
Define the topics you want to be known for. Entity linking helps you highlight your expertise across your site, while external linking ties those topics to trusted sources—signaling authority to search engines, LLMs, and AI Overviews.
Build a Robust Knowledge Graph
Leverage Entity Linking to create a reusable data layer that provides AI and search engines with the context they need to deliver accurate answers and connect your content to the relevant queries.
Internal Entity Linking
Strengthen Your Knowledge Graph with Internal Entity Linking
Internal Entity Linking automatically identifies entities within your text content and links them to corresponding entities from your Content Knowledge Graph.
It eliminates duplicate entities, clarifies relationships, and ensures consistent representation of your topics, authors, and organizations—strengthening your Content Knowledge Graph and highlighting your topical authority.
External Entity Linking
Drive Content Clarity with External Entity Linking
External Entity Linking connects the entities in your content to external authoritative knowledge bases like Wikipedia, Wikidata, and Google’s Knowledge Graph.
Schema App automatically identifies entities on your pages and links them to corresponding unique identifiers from the external knowledge bases, reducing ambiguity and helping machines understand exactly what your content is about.
Optimize and Manage Your Entities with Entity Hub
Entity Linking lays the foundation for your Content Knowledge Graph—but with Schema App’s Entity Hub, you can take it even further.
By providing audits, performance insights, and curation capabilities, Entity Hub ensures your entities are accurate, optimized, and AI-ready so your content performs in both search and emerging AI experiences.
Ready to Maximize Your Visibility For AI Search?
Katie Schneekloth
Lead Digital Marketing Specialist
Marshfield Clinic Health System
Linking entities to form our organization’s knowledge graph is the foundational backbone that must be in place to ensure we’re offering the best care digitally. It allows us to meet our patients in their moment of need, at the start of their health journey. With the right information presented earlier in their search, they can come to us and get care quicker.
Brendan Moore
Digital Marketing Specialist
Brightview Senior Living
We knew entity SEO and topic authority were critical. We saw a 25% increase in clicks for our non-branded queries targeting one of our key entities after implementing Schema App’s Entity Linking feature. Schema App helped us improve our content so we’re not just found by name, but for what we offer—and where we offer it.
Ready to Maximize Your Visibility For AI Search?
Frequently Asked Questions
Entity Linking (EL) is the process of identifying terms or entities mentioned within text content and connecting them to unique, well-defined entities in authoritative knowledge sources. These sources may be external (such as Wikipedia, Wikidata, or Google’s Knowledge Graph) or internal (such as within your organization’s Content Knowledge Graph).
By disambiguating entities and linking them to the correct reference point, Entity Linking ensures that content is accurately understood, consistently structured, and semantically enriched for both humans and machines.
At Schema App, we implement Schema Markup following linked data principles. The output is a Content Knowledge Graph made up of entities identified within your content.
Schema App’s Entity Linking feature automatically identifies and connects these internal entities across your website, and supplements your Content Knowledge graph with additional entities that have been defined by external authoritative knowledge bases like Wikipedia, Wikidata and Google’s Knowledge Graph.
Entity Linking connects the entities (i.e. people, places, and topics) in your content to corresponding internal or external entities, then embeds the unique identifiers for those entities into your schema markup. This creates a reusable Content Knowledge Graph that gives AI and search engines the context they need to understand your brand, deliver accurate results, and improve visibility.
The Entity Linking (EL) feature is available exclusively to Schema App Enterprise solution customers. It’s implemented by adding a specialized Internal and External EL tag to your Schema App Highlighter templates.
The Entity Linking feature is available as part of Schema App’s Entity Hub solution. To get started, contact our team or reach out to your Customer Success Manager (CSM) if you’re already a customer. They’ll help assess your needs, identify eligible page sets, and guide you through implementation.
No technical resources are required on your end. The Entity Linking is implemented directly through your Schema App Highlighter templates by your Customer Success Manager (CSM). They’ll guide you through selecting the right content and schema.org properties, then handle the tagging and configuration for you—so you can benefit from entity linking without needing developer involvement.
Entity Linking enhances SEO by helping search engines better understand the meaning and context of your content.
By automatically linking the named entities in your content to authoritative entities—like those in Wikidata, Wikipedia, or Google’s Knowledge Graph—it reduces ambiguity for machines and search engines. This added semantic clarity improves indexing accuracy, supports entity-based ranking, and helps your content appear in more relevant and intent-driven search results.
Yes, however, you’ll need Schema App’s Entity Hub solution to do so. When you subscribe to our Entity Hub solution, you’ll get access to the Entity Manager tool, where you can edit or block entities on your website—ensuring your Content Knowledge Graph remains accurate, consistent, and aligned with your brand.