The world of search is evolving rapidly, with Google, Microsoft, and other innovators changing how consumers find information and make health decisions.
During this session, Martha and Michael shared how healthcare organizations can utilize Schema Markup and Content Knowledge Graphs to prepare for the future of search and stay ahead of the digital innovation curve.
The presentation covered:
- How the search landscape is evolving
- Specific search strategies to prepare for the future of search and address new consumer search behavior
- How digital teams can partner with content teams to drive digital results
- What are knowledge graphs, and why is this important to search, content, and AI Initiatives
If you missed their presentation or want a recap, download our presentation slides below!
Presenters
Martha van Berkel
CEO
Schema App
Michael Meixner
Director of Digital Engagement
UT Southwestern