Mark van Berkel

CTO, Co-founder

About Mark

Mark van Berkel is the Chief Technology Officer and Co-founder of Schema App. A veteran in semantic technologies, Mark has a Master of Engineering – Industrial Information Engineering from the University of Toronto, where he helped build a semantic technology application for SAP Research Labs. Today, he dedicates his time to developing products and solutions that help enterprise teams structure and connect their data so it is accurately understood by search engines and AI, improving visibility and enabling more effective AI-driven outcomes.

Education

MBA (Strategy and Innovation)
Rotman School of Management, University of Toronto

Master of Engineering – Industrial Information Engineering
University of Toronto

Bachelor of Information Systems
St. Francis Xavier University

Expertise

  • Semantic Technologies
  • Schema Markup & Structured Data
  • Knowledge Graphs
  • Ontology Design and Integration
  • Data-Centric Architecture & AI Applications
  • Software Engineering and Product Architecture

The Latest from Mark

Featured image for blog titled "Entity Governance: The Missing Layer in AI-Ready Content Systems', showing a website with entities continuously governed.

Entity Governance: The Missing Layer in AI-Ready Content Systems

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Featured image for blog titled "From Structured Data to Knowledge Graphs: Why Most Brands Are Still at Step One".

From Structured Data to Knowledge Graphs: Why Most Brands Are Still at Step One

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Featured image for blog titled "How Enterprises Can Maintain Data Ownership in the Age of AI".

How Enterprises Can Maintain Data Ownership in the Age of AI

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Featured image for blog titled "Maintaining Brand Sovereignty in the Agentic Web".

Maintaining Brand Sovereignty in the Agentic Web

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Featured image for blog titled "From Schema Markup to AI-Ready: How Schema App’s MCP Server Powers Trusted Assistants".

From Schema Markup to AI-Ready: How Schema App’s MCP Server Powers Trusted Assistants

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Featured image for the blog titled "Your Brand’s AI Concierge: How to Be Discoverable in the Agentic Web"

Your Brand’s AI Concierge: How to Be Discoverable in the Agentic Web

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Featured image for the blog titled "Schema App Achieves SOC 2 Type II Compliance"

Schema App Achieves SOC 2 Type II Compliance

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Featured image for "What is an @id in Structured Data?"

What is an @id in Structured Data?

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Featured image for the article titled "Why Structured Data, Not Tokenization, is the Future of LLMs"

Why Structured Data, Not Tokenization, is the Future of LLMs

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Featured image for "RDF and Schema Markup: The Power of Relationships in the Age of Intelligent Systems"

RDF and Schema Markup: The Power of Relationships in the Age of Intelligent Systems

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A featured image depicting the title of the article: 'Knowledge Graphs: The Value of Schema Markup Beyond Rich Results'

Knowledge Graphs: The Value of Schema Markup Beyond Rich Results

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Title image for the article "How to Leverage Your Content Knowledge Graph for LLMs Like ChatGPT"

How to Leverage Your Content Knowledge Graph for LLMs Like ChatGPT

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Cover image for 4 Basic SEO Factors to Consider Before Doing Schema Markup

4 Basic SEO Factors to Consider Before Doing Schema Markup

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Schema Drift by Mark van Berkel

What is Schema Drift?

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Featured image for "How to do Schema Markup for Product Model Variants"

How to do Schema Markup for Product Model Variants

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Interview with Nick Wilsdon – Data Portability & Google_Amazon Friend or Foe [Podcast & Transcript]

Interview with Nick Wilsdon – Data Portability & Google/Amazon Friend or Foe [Podcast & Transcript]

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How to Get Review Snippet Rich Results for Local Business using Third Party Reviews

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Interview with Schema App Creator Mark van Berkel_ Schema at Scale Now and in the Future

Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future

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Additive Schema.org Data for Local Inventory Advertising

Additive Schema.org Data for Local Inventory Advertising

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How Does Google Reward You for Using JSON-LD_

How Does Google Reward You for Using JSON-LD?

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Required Schema.org Fields

Required Schema.org Fields

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