Why Marketers Are Adding Schema Markup to Their Websites
The answer is simple. Rich results will lead to higher impressions, clicks and time spent on web pages. This is the ‘feel good’ end of the story. However, it starts…
Schema Markup
How to Measure the Impact of Structured Data for Rich Results in Google Search Console
If you measure site performance, you already know about Google Search Console and probably use it regularly. When it comes to gauging the validity and performance of structured data on…
Creating “CollectionPage” Schema Markup
Often, selecting a Schema.org type to define a web page is pretty straightforward. If there’s price and quantity information, it’s probably a Product. If there’s author and date published information,…
How to do Schema Markup for Product Model Variants
Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several…
How-to Guide for LocalBusiness Schema Markup
There’s something satisfying about searching for a business and finding all the information you want to be presented in an attractive knowledge panel. Have you wondered how to make your…
How to Use the Schema Paths Tool
Have you ever wondered how to connect different data types together, or what property best describes the relationship between two entities? At Schema App, we want to help you get…
Stand out in Search with FAQ Rich Results
On April 30th, 2020, Martha van Berkel (CEO at Schema App) and Jeffrey Burns (Customer Success Team Lead) presented “Stand Out in Search with FAQ Rich Results”. They covered how…
Your Guide to COVID-19 Structured Data
Purpose: This document is intended as a comprehensive guide for marking up information about COVID-19. It outlines the schema.org types and properties that can be used to increase the visibility…
How to Create Service Schema Markup for Businesses
When you’re developing a Schema Markup strategy for a business, there is often a Service (Schema.org/Service) offered that is core to the business. Most SEOs start by optimizing the business…
How to Create “Review” Schema Markup
If you have review content on your website, adding review schema markup to those pages makes you eligible for a rich result on search, called a review snippet, which can…