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Creating “CollectionPage” Schema Markup

Creating “CollectionPage” Schema Markup

Often, selecting a Schema.org type to define a web page is pretty straightforward. If there’s price and quantity information, it’s probably a Product. If there’s author and date published information,…
Featured image for "How to do Schema Markup for Product Model Variants"

How to do Schema Markup for Product Model Variants

Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several…
Ultimate How-to Guide for Local Business Schema Markup

How-to Guide for LocalBusiness Schema Markup

There’s something satisfying about searching for a business and finding all the information you want to be presented in an attractive knowledge panel. Have you wondered how to make your…
How to use the Schema Paths Tool

How to Use the Schema Paths Tool

Have you ever wondered how to connect different data types together, or what property best describes the relationship between two entities? At Schema App, we want to help you get…
Stand out in Search with FAQ Rich Results

Stand out in Search with FAQ Rich Results

On April 30th, 2020, Martha van Berkel (CEO at Schema App) and Jeffrey Burns (Customer Success Team Lead) presented “Stand Out in Search with FAQ Rich Results”. They covered how…
Your Guide to COVID-19 Structured Data

Your Guide to COVID-19 Structured Data

Purpose: This document is intended as a comprehensive guide for marking up information about COVID-19. It outlines the schema.org types and properties that can be used to increase the visibility…
How to Create Service Schema Markup for Businesses

How to Create Service Schema Markup for Businesses

When you’re developing a Schema Markup strategy for a business, there is often a Service (Schema.org/Service) offered that is core to the business. Most SEOs start by optimizing the business…
How to Create Review Schema Markup

How to Create “Review” Schema Markup

If you have review content on your website, adding review schema markup to those pages makes you eligible for a rich result on search, called a review snippet, which can…
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