If you have a WordPress website, take it to the next level with structured data.
Structured data (aka schema markup) is an advanced SEO strategy. When you optimize your website with structured data, you are translating your website into the language of search engines called schema.org, so that it can be better understood. Proper schema markup can make your brand and content eligible for rich results. Google offers more than 32 different rich results you can achieve, and Schema App enables them all.
Schema App offers structured data solutions to help brands drive quality search traffic to your WordPress sites. Our solutions scale to serve any size business and our customer success team helps you measure the ROI. Schema markup is complicated, but with Schema App we make it fun.
Schema App Solutions for All Sizes of WordPress Sites
Are you looking for automated schema markup for your blog and/or articles?
Free WordPress Plugin
Schema App automatically creates default schema markup for article pages, blog posts, search pages, author pages, and collection pages. Maximize your schema markup by leveraging WordPress’s out-of-the-box capabilities with Schema App’s solutions.
Does your website have less than 50 pages, but you still want to maximize your schema markup?
Less Than 50 Page Website
+ Email Support
Automatically create schema markup for article pages, blog posts, search pages, author pages, and collection pages, PLUS WooCommerce products and reviews. Access to the Schema App Editor enables you to add custom markup to other pages like your Homepage, Contact page, About page, FAQ pages, and more.
Is your website unique with content that doesn’t fall into things automated by the free plugin?
Tailored Website Solution
+ Customer Success
All of the benefits of the Advanced WordPress plugin and Schema App Editor PLUS a named customer success manager. Your schema markup expert will develop a customized schema markup strategy for you, markup your website (both templated web pages at scale and any other single pages), and provide ongoing support and performance analytics.
Every brand is unique, and every website is unique. We’ve put together a helpful chart for you to match with the Schema App solution that is best suited for your WordPress site.
Frequently Asked Questions
Free WordPress Plugin
The following page types get default schema markup:
- Page: http://schema.org/Article
- Post: http://schema.org/BlogPosting
- Search: http://search.org/SearchResultsPage
- Author: http://schema.org/ProfilePage
- Category: http://schema.org/CollectionPage
- Tag: http://schema.org/CollectionPage
- Blog: http://schema.org/Blog
- BreadcrumbList: http://schema.org/BreadcrumbList
- WebSite: http://schema.org/WebSite
Advanced WordPress Plugin Instructions
If your WordPress site is best suited for the Advanced WordPress Plugin + Schema App Editor, you have two options.
Option 1: You can do the markup yourself following these steps:
- Download the free WordPress plugin here.
- Subscribe for the Schema App Pro Subscription.
- Upgrade to the Advanced WordPress plugin through your Schema App Editor account. See the step by step instructions here.
Option 2: If you need help creating and deploying your schema markup, we have partners who would be happy to work with you. Learn more about the Partner Program.
Through your Pro Subscription, you will have access to the Schema App Editor:
- Optimize 1,000s of unique pages for one domain
- Free 30 minutes on-boarding and email support
- Entire Schema.Org vocabulary + extensions
- Notified of errors right away
- Retrieve the JSON-LD code with a click
- Validate with the Google Structured Data Testing Tool AND with the Rich Results Testing Tool, all with just a click
- Deploys on any platform
Learn more about the Schema App Editor.
Through your Premium Subscription, you will receive ongoing customer support from a schema markup expert who will do all of your markup for you with the Schema App Editor and the Schema App Highlighter!
- Add schema markup across 100,000 pages in hours instead of months!
- Optimize any type of page content! Schema Highlighter has all of the Schema.org vocabularies including extensions (Health, Automotive, Finance, etc).
- Schema markup can be seen by all search engines, voice assistants and machines seeking to understand your content.
- Use any schema class and all schema properties. This includes extensions for Health and Medical, Fibo, and any pending terms. Our vocabulary is updated within 24 hours of new releases.
- You create the markup you want, deploy it where you want, and SEE the markup on your site.
- Create schema markup for a template, and connect it to existing entities (data items), or to other things on the web. Build and manage a true knowledge graph.
Learn more about the Schema App Highlighter.
Yes, open the page in WP and scroll to the bottom looking for the Schema App Structured Data section. You’ll be presented with options for editing the page.
Once you’ve brought the page into the Editor, the properties no longer update dynamically for that single page.
This is primarily a technical limitation of WordPress. It uses a database called MySQL, a relational data model invented over 20 years ago and schema.org, invented 5 years ago, is based on a graph data model. To create robust tools for schema.org, we use a graph database and implement it off your server because WordPress’ database isn’t designed to handle it. It is possible to more tightly integrate with the WordPress REST API, and in the future we’d like to do that. In the meantime, in the page and post editors you will see the “Schema.org Structured Data” form below the editor that helps you interact with the Editor.
It depends on what you’ve supplied Google Data Highlighter. The Schema App Plugin supplies markup for several types of pages by default, and so if you’ve also used the highlighter for Pages and Posts, you’ll have duplicate data. You may want to segment your content (e.g. Products in highlighter, Posts in Schema App), and there is no one way to do this. Reach out to us for a structured data strategy and we can map it out for you. Do note that the Google Data Highlighter is great, but only for supplying Google with schema.org data. It does not publish the data on the web for any other search provider (Yahoo, Bing, Yandex).
We implement the data using JSON-LD syntax, and at time of writing, Google added JSON-LD support for many search features. JSON-LD is the newest format, and all features released since 2015 were supported first and foremost in JSON-LD. As of February 26, 2016, you can now get rich snippets for Products and Reviews using JSON-LD. That means only Software Apps aren’t supported by JSON-LD, which are only available to test groups anyway.
For all other search features, e.g. Knowledge Graph, Content Carousels, Actions, Local Business JSON-LD is not only compatible but often the only way to enable the feature. See https://developers.google.com/structured-data/ for more information.
There is no specification requiring videos to be self-hosted as long as the markup follows the required properties. Additionally, there is no reason it wouldn’t be eligible for rich results.
Embedded YouTube videos will receive automatic markup.
Yes, we can mark up any type of templated page using the Schema App Highlighter. With the Highlighter, there are several ways we can implement the markup, with the most common method being, via a tag manager.
Yes, when you purchase the plugin for multiple domains, you’ll benefit from a reduced price per domain. To view the pricing, go to our Pro Subscription 14-day free trial page and adjust the # domains under the “Subscription Plan” in the form. You can toggle between monthly and annual pricing to see the total cost.