Preparing for Generative AI Search: Essential Strategies and Insights

The emergence of ChatGPT, Bing’s AI chatbots, and Google’s Bard and Search Generative Experience (SGE) has significant implications for search behaviour and SEO strategies.

Generative AI search engines are disrupting the search landscape, requiring more specific and topical content and a greater emphasis on Schema Markup to further ground the Large Language Models (LLMs).

There is an opportunity in these changes for businesses to leverage robust, semantic Schema Markup to develop and manage their own knowledge graph. By doing so, they provide AI search engines with domain-specific knowledge in a structured manner and control how their content is understood and represented in search.

This ebook highlights the benefits and challenges of generative AI search engines and how businesses can adapt their SEO strategies to meet the demands of generative AI search and stay competitive.