Schema Markup Training

Learn about the basics of Schema Markup and how to build a Schema Markup strategy for your website.

Schema Markup 101

An introductory course to Schema Markup

Schema Markup is an advanced SEO strategy that can help search engines better understand and contextualize the content on your site so that it can provide users with more accurate results in search.

We created this free Schema Markup 101 training course to help digital marketers and SEO teams understand and take full advantage of this advanced SEO strategy and achieve amazing rich results in search.

In this course, we cover topics such as:

  • What is Schema Markup
  • The types and properties available in the vocabulary
  • The importance of knowledge graphs and linking entities
  • How to create a Schema Markup strategy
  • Tools to implement Schema Markup on your site
  • and more!

Schema App Tools Training Course

Whether you work at an agency or are managing your own Schema Markup, our Schema App platform has tools for every step of the Schema Markup process.

In this training course, we explore the 5 step process for implementing Schema Markup on a site – Strategy, authoring, deployment, maintenance and measurement – and demonstrate how users can utilize the Schema App platform to execute their Schema Markup strategy.

In this course, you’ll learn to:

  • Customize a Schema Markup strategy for a website
  • Generate and deploy Schema Markup using the Schema App Editor and Highlighter
  • Verify if Schema Markup is deploying correctly
  • Measure the impact and results of your Schema Markup

Additional Training Modules

Google Rich Results Overview

In this module, we review 7 types of rich results on Google – Products, Recipes, Reviews, Events, Videos, Software Apps, Author – and how you can achieve these rich results using Schema Markup.

Google Knowledge Graph and Actions Overview

In this module, we dive into Google features such as the knowledge graph, local business listing and actions, that are powered by structured data.

Other Platforms that Use Schema Markup

In this module, we look at other major search engines and social media platform that use the Schema Markup to enhance the customer experience.

History of Schema Markup

In this module, we define semantic search marketing before diving deeper into the history of, why it was developed and examples of early adopters of

Benefits of Schema Markup

In this module, we highlight the benefits of Schema Markup, and how it improves click-through rates and customer experience while helping search engines to better understand the content on a website.

Getting to Know the Documentation

In this module, we cover what Classes and Properties are in the vocabulary and how you can use them in Schema Markup. We also look at the 3 syntax for Schema Markup – Microdata, RDFa, and JSON-LD – and why Google prefers JSON-LD.

Common Scenarios: Homepage

In this module, we cover different things you can markup your homepage with – i.e. site link search box, organization markup, logos, social profile links, etc. – and the technical way to markup them up.

Common Scenarios: Product

Product rich results are an important way for eCommerce stores to drive conversion and sales. In this module, we explain what properties you need to markup to achieve a product rich result and share best practices around product structured data.

Common Scenarios: Services

In this module, we cover the Schema Markup for services. You’ll learn how to properly state the area served, where the service can be found, where to list the service name, description, provider, service output and more.

Common Scenarios: Events

In this module, we are covering Schema Markup for events. We explore what the correct markup look like so that your event rich result can correctly convey your name, location, star date, event offers, URL and more.

Common Scenarios: Locations

Adding location markup to your page can help you improve your local search ranking on Google. In this module, we discuss how you can use Schema Markup for single location and multi-location businesses.

Schema Markup Best Practices

As you implement Schema Markup on your site, there are a few basic rules to keep in mind. For example, you should strive to only have one main entity per page. In this module, we go through the basic rules of Schema Markup and why they are important.

How to Develop a Semantic Search Strategy

In this module, we uncover the process of building out a semantic search strategy that helps your business stand out in search through rich results and achieve its SEO goals.

Semantic Search Clarity

Semantic search is about making the meaning of an entity clear to search engines. In this module, we share six properties that can provide search engines with even more clarity on what your content is about and how you can use Wikipedia and Product Ontology to complement it.

Need help implementing a robust Schema Markup strategy on your website?

Get in touch with us today to learn how Schema App can help your website stand out in search and drive measurable results.