Schema App April 2025 Industry News & Product Update

This quarter was full of ongoing changes and exciting news, including confirmation from both Bing and Google that they use Schema Markup for efficiency and grounding.

During our April 2025 Industry News & Product Update Webinar, we shared our biggest insights and learnings around AIO and how our Product Roadmap supports entity-based optimization.

Our Product Manager, Jasmine Drudge-Willson, and Learning & Enablement Manager, Ruby Ross, explored key topics including entity management, topic expertise, and optimizing for the zero-click client journey.

During the session, we discussed:

• New Entity Hub features
  • How to see related entities in your Entity Reports
  • How to use entities for SEO analysis
  • An Introduction to Entity Performance Analytics
• Brand awareness and user journey considerations in AIO
• Changes and updates to Schema.org, Google’s documentation, and the SERPs

Watch the webinar recording below to get industry updates and insights into our product roadmap.