Webinar
The way we measure SEO success is changing—and fast.
Join Martha van Berkel, CEO of Schema App, and Pat Reinhart, VP of Services and Thought Leadership at Conductor, for a dynamic conversation on the future of SEO in the age of AI Search. Together, they’ll unpack how structured data and entity-driven strategies are redefining visibility and success in AI-powered experiences.
Whether you’re a technical SEO, digital strategist, or marketing leader, this session will equip you with the insights you need to stay ahead of the curve in a rapidly evolving search landscape.
Watch the webinar recording to learn:
- The latest market developments reshaping search behavior
- Why Schema Markup is critical in the era of AI
- How Large Language Models (LLMs) “connect the dots” through entities
- The role Schema Markup plays in AI understanding and retrieval
- Emerging approaches for measuring SEO success beyond traditional rankings and traffic
Webinar Presenters
Patrick Reinhart
VP, Services and Thought Leadership
Conductor
Patrick Reinhart leads enterprise digital strategy for Conductor’s Customer Success team as Vice President of Services and Thought Leadership. He helps some of the largest brands in the world with their organic search initiatives. Patrick brings over 15 years of organic search and digital marketing experience to his work.
Before joining Conductor, Patrick led the U.S. organic search practice at New York-based agency Prime Visibility. Prior to his agency and technology experience, Patrick was an accomplished entrepreneur, founding an eCommerce appliance retailer and a music management company.
Martha van Berkel
Co-founder & CEO
Schema App
Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Schema Markup solution provider based in Guelph, Ontario. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to boost their SEO strategy and drive results.
Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years responsible for the global online support strategy. She has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a Mom of two, as well as an avid rower.