What is Entity Linking?
Entity linking is the process of identifying entities—unique and distinguishable things or concepts—within your content and connecting them to well-defined corresponding entities on the web. These connections can be made…
Schema Markup
How Does Entity Hub Drive Measurable Entity SEO Performance?
Why Measurability is Critical for Enterprise SEO Teams Enterprise SEO and marketing leaders need to justify investment, prioritize at scale, and stay ahead of AI-driven search changes. Without measurement, entity…
What is Model Context Protocol (MCP) and How Does Structured Data Play a Role?
The rapid evolution of AI is transforming how enterprises interact with data. As organizations look to deploy AI applications like chatbots and internal search tools, one of the biggest challenges…
NLWeb: Consuming Schema Markup for AI Applications
Generative AI adoption is accelerating, but success depends on having data that AI can actually understand and use. AI-powered tools, from chatbots to automation agents, rely on structured, clean data…
Why Schema Markup Needs to Be in Your 2026 Digital Budget
AI Overviews, chatbots, and entity-based search experiences are redefining how users discover information and how brands show up online. To show up prominently and accurately in this new search landscape,…
What Is Entity SEO?
Entity SEO is an approach to search optimization that focuses on entities — unique, well-defined concepts such as people, places, organizations, or products — rather than just targeting keywords. As…
How to Measure and Optimize Your Website’s Performance in ChatGPT and AI Search Engines
AI search engines like ChatGPT, Gemini, Microsoft Copilot, and Perplexity.ai are rapidly transforming how people find information, evaluate solutions, and interact with brands. Instead of sifting through blue links, users…
Unlocking the Value of Schema Markup: SEO, Content, and AI
In today’s rapidly evolving digital landscape, organizations are under increasing pressure to make their content not just discoverable—but understood. While structured data has long been associated with SEO performance, its…
Navigating AI Chatbots and AI Overviews: Key Observations and Strategies
As AI chatbots and AI Overviews (AIOs) continue to reshape the SEO landscape, we’ve been paying close attention to how these changes are impacting search visibility and site performance at…
What is an @id in Structured Data?
In JSON-LD structured data, an @id is a property that assigns a unique resource identifier (URI) to an entity. This identifier allows you to refer back to a specific entity…