Schema Markup

What Is Entity SEO?

Entity SEO is an approach to search optimization that focuses on entities — unique, well-defined concepts such as people, places, organizations, or products — rather than just targeting keywords. As…
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Unlocking the Value of Schema Markup: SEO, Content, and AI

In today’s rapidly evolving digital landscape, organizations are under increasing pressure to make their content not just discoverable—but understood. While structured data has long been associated with SEO performance, its…
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What is an @id in Structured Data?

In JSON-LD structured data, an @id is a property that assigns a unique resource identifier (URI) to an entity. This identifier allows you to refer back to a specific entity…
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The Semantic Value of Schema Markup in 2025

In the ever-changing world of SEO, there’s been growing chatter about the diminishing value of Schema Markup. At Schema App, we challenge that perspective. There is still value in Schema…
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