Semantic SEO: What You Need to Know
In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…
Semantic SEO
4 Actionable Structured Data Strategies for Busy Digital Marketers
How healthy is your SEO strategy? There are some SEO tactics—like keyword stuffing—that have become outdated, while others have become a best practice. Not only is search engine optimization a…
How to be Agile with Structured Data in a Changing SEO World
Structured data empowers your digital team with the agility to maneuver changing user behavior and a changing organic search environment. When investing in SEO, we are playing by the rules…
Schema Markup make Chatbots More Intelligent
Chatbots can use schema markup to make it smarter! When you add schema markup to your website, you are structuring the information on it, and providing context about the content. As…