6 Common Product Rich Result Mistakes You Might Be Making
2023 has been quite the year with all the changes happening at Google. Between core algorithm updates, changes to Video rich results, and FAQ & How-to rich results being deprecated,…
Schema Markup
Say Goodbye to How-To Rich Results on Google
On September 14, Google announced that they’ve officially removed How-To rich results on desktop and deprecated How-To rich results entirely as part of their efforts to simplify search. They will…
How to Manage Your Schema Markup
So you’ve authored and added Schema Markup to your webpage. Congratulations! If you thought that’s all there is to it, though, you thought wrong. Schema Markup, also known as structured…
Guide to the Schema.org Vocabulary
What is Schema.org? Schema.org is an initiative that emerged in 2011 as a collaborative effort among tech giants Google, Bing, Yahoo, and Yandex to enhance the web experience. At its…
What is a Rich Result?
Rich results offer a myriad of advantages to web pages beyond just standing out in search. They not only elevate your online visibility but also contribute to enhanced organic traffic…
How to Calculate ROI for Schema Markup
In the vast landscape of SEO strategies, finding ones that deliver measurable returns on investment (ROI) can be challenging. However, there is one strategy where you can confidently and tangibly…
How to Leverage Your Content Knowledge Graph for LLMs Like ChatGPT
It’s no secret that the AI revolution is well underway. Most organizations are trying to stay competitive by embracing the AI changes in the market and identifying ways to leverage…
Semantic SEO: What You Need to Know
In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…
Is Google’s Generative AI Search an Opportunity or Threat for SEOs?
ChatGPT and Bing kicked off 2023 with a bang by revealing their AI-powered chatbot and search engine. This past May at Google I/O, Google announced its brand new Search Generative…
Schema App vs. Schema Markup Plugins — What’s the Difference?
Implementing Schema Markup (also called Structured Data) on your business’s website allows search engines to better understand your content and enables you to showcase your page as a rich result…