Track, Measure, and Report on Entity SEO Like Never Before
Connect your entities to real-time search performance. Track coverage and metrics by entity to uncover insights that guide high-impact content improvements.
Connect Your Entities to Search Performance
In today’s search landscape, entities help search engines and AI enhance semantic understanding, connecting your content to the most relevant queries.
Schema App’s Entity Performance Analytics is a reporting tool that combines entities identified through External Entity Linking with performance metrics from Google Search Console to show you how your entities are performing in search.
See which topics or entities are driving impressions, clicks, and click-through rates
Pinpoint underperforming entities for optimization
Align your content strategy with business goals and market demand
Gain visibility on entity performance for measurable ROI
With Entity Performance Analytics, you can view and compare entity performance over time. This enables you and your team to gain insights into your entities and content performance, allowing you to measure the return on investment in your Schema Markup and content improvements.
Greater entity coverage for improved semantic understanding
See the total number of individual entities identified across URLs where External Entity Linking has been deployed and the URLs with and without entities to understand the extent of your entity coverage. The greater the entity coverage on your site, the better search engines and machines understand your content.
Make smarter content decisions
With better entity data comes smart content insights. Utilize Entity Performance Analytics to understand the entities driving the most traffic and identify underperforming entities to help prioritize your optimization efforts and content investments.
Frequently Asked Questions
Schema App’s Entity Performance Analytics (EPA) is a reporting tool that combines entities identified by External Entity Linking with performance data from Google Search Console. Use these reports to understand the performance of content related to specific entities so you can make data-driven decisions to align your content with business goals and market trends.
Entity Performance Analytics (EPA) gives you a comprehensive view of how your entities perform in organic search, based on Google Search Console data. Within EPA, you’ll find the following key insights:
- Entity Coverage – Understand how frequently entities appear across your site and how coverage evolves over time.
- Entity Performance Overview – Get a high-level snapshot of top-performing entities based on clicks, impressions, and CTR.
- Anomalies – Detect unusual spikes or drops in entity performance to quickly identify issues or opportunities.
- Performance of Entities Over Time – Analyze trends in how each entity contributes to your organic visibility.
- Compare Performance of Various Entities – Evaluate multiple entities side-by-side to determine which are most effective and where optimization is needed.
These insights help your team connect your Entity SEO work to measurable outcomes, prioritize SEO efforts, and uncover opportunities to improve content performance at scale.
To access Entity Performance Analytics, you’ll need an active Entity Hub subscription through Schema App.
You must also have at least one active External Entity Linking tag implemented, a URL-prefix property set up in Google Search Console, and an integration with Schema Performance Analytics (SPA).
If you’re already a Schema App customer, connect with your Customer Success Manager (CSM) to confirm you meet the requirements or add Entity Hub to your subscription.
If you’re new to Schema App, contact our team to learn how Entity Hub can help you manage your content’s semantic structure and improve your SEO performance.
While Entity Performance Analytics doesn’t offer direct integrations with other SEO or CMS platforms, you can export all data as a CSV, making it easy to import into your preferred analysis tools. This allows your team to work with the data in tools like spreadsheets, BI platforms, or other SEO reporting systems you already use.