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Definitive Guide to Healthcare Structured Data in SEO

How to Craft an Effective Schema Markup Strategy for Your Healthcare Organization

Search engine advancements have transformed the conventional approach to healthcare, with a growing number of patients seeking relevant health-related information directly in search.

Structured data, also known as Schema Markup, is a powerful but underutilized SEO strategy that can help healthcare organizations stand out in search. By implementing Schema Markup on your website, you can:

  • Help search engines better understand the content on your website and build your E-E-A-T
  • Achieve rich results on Google which helps you build trust with your consumers and drive higher click-through rates to your site.

When implementing Schema Markup on your site, you must pick the pages you want to optimize and use the appropriate types and properties in the vocabulary to achieve rich results and drive more qualified traffic to your pages.

This forms the basis of your Schema Markup strategy.

In this eBook, you’ll learn:

  • The value of Schema Markup for Healthcare organizations
  • How to mark up common types of pages on Healthcare sites (i.e. physician pages, hospital pages, etc.)
  • Types of Rich Results Healthcare sites should target
  • Other Schema Markup opportunities beyond rich results
  • Schema Markup Pro tips and best practices from our expert team

Download your FREE eBook and learn how to build a robust Schema Markup strategy for your healthcare organization.

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