Schema WooCommerce Plugin by Schema App

5.00 out of 5 based on 1 customer rating
(1 customer review)

$47.00$247.00 Markup for all your Product data.
Supports Rich Snippets.
Included in Schema App Subscriptions
1 year upgrades & support.

SKU: schema-app-wc Category: Tags: ,


Bring out the full potential of schema markup for product ( This plugin is built so that you can inform Google about the unique quality of your WooCommerce site. This way, when a search engine crawls your site it can see all of your products and understand how it can find you buyers, including all variations.

The Schema WooCommerce Plugin fully implements schema for WooCommerce. If you are looking for the most comprehensive product plugin for WooCommerce, you’ve found it. WooCommerce’s default markup only goes part way in this regard, our plugin fills in the rest. On top of it all, we keep it fiercely up to date. With this plugin, you get a rich snippet! Our newest update maps all your custom attributes. This means that if you have made some custom attributes on your product that align with markup for product, such as color or weight, we will use the markup designated for that specific attribute. If the custom attribute is not in, we will map it to the generic additionalProperty class. Never has their been a more comprehensive markup plugin for WooCommerce!

Note: The WooCommerce plugin does not require a Schema App monthly subscription. It can be used on its own.

Schema WooCommerce Plugin provides:

  • More than twice as much data than WooCommerce defaults
  • Fixes the WooCommerce Structured Data error
  • Pricing variations, item conditions
  • Full support for product variations
  • All Custom attributes mapped into
  • Google Merchant compliant JSON-LD (see Google Requirements)

Here is what’s included in product markup, everything in bold is over and above the default markup:

  • Name
  • Description
  • Url
  • Sku
  • Image (the whole product gallery)
  • Offers (price, currency, availability)
  • AggregateRating
  • Review
  • Category
  • Color
  • Item Condition
  • GTIN (including gtin8, gtin12, gtin13, gtin14) Global Trade Identification Numbers
  • Related Products
  • Upsell Products
  • Dimensions (height, width, length including mapping to universal unitCodes)
  • Weight (includes mapping to universal unitCodes)
  • Offer Variations (Each product variation is mapped to unique Offers)
  • ALL Custom Attribute Properties to additionalProperty

Do I need to buy Schema App Susbcription to use this plugin?

No, the Schema App WooCommerce plugin is a stand-alone plugin. However, if you want to do markup across your website, you can subscribe to Schema App and the WooCommerce plugin is included as part of the Schema App Advanced WordPress Plugin. 

Is Schema App WooCommerce plugin included in my subscription to Schema App?

Yes!  When you subscribe to Schema App, you have access to the Schema App Advanced WordPress Plugin.  This plugin includes the WooCommerce plugin as part of your subscription fee.

Does Schema App WooCommerce Plugin give me product and review rich snippets?

Yes, it produces both product or review rich snippets.

Does Schema App WooCommerce Plugin work with the basic Schema App WordPress Plugin?


Does Schema App WooCommerce Plugin meet the new recommendations for Google Merchant Shopping Feed?

Yes, and Google Merchant Centre now supports and recommends JSON-LD for doing this. Google’s article for setting up Structured Data for Merchant Centre.

We recommend you add new structured data markup with JSON-LD, separate from your HTML markup, especially if your product data contains variants. Added markup are distinct from any user-facing code, which makes it easier to maintain. Any structured data markup specifically designed for Google usage can be added without changing any of the visual elements of your site. Note that the code that generates your structured data needs to be kept in sync any changes to the user-facing elements on your site.

Note: For best results using variable products, make sure the ID in product feed match the SKU.

How is this different from WooCommerce markup?

We provide more than twice as much markup than WooCommerce. WooCommerce plugin provides the basic markup to get you rich snippets – we provide all of the same properties. We also provide the following product characteristics:

  • Category
  • Color
  • GTIN
  • Related Products
  • Upsell Products
  • Dimensions
  • Weight
  • itemCondition (New, Used, etc)
  • Variations
  • Mapping of all product attributes into additionalProperty

Lastly, we fix problems with WooCommerce structured data:

  • breadcrumbs are not a property of Product
  • Authors are People not Things.

What does the Schema WooCommerce Plugin look like in Google Semantic Testing Tool ?



I have customized my product template, will Schema WooCommerce Plugin work for me?

Absolutely, for the first time you can get all the benefit of rich snippets, verbose structured data and custom themed product templates all together. There is a caveat however, if you’ve implemented using microdata or rdfa within your HTML product templates, you are recommended to disable those so that it doesn’t collide with this plugin’s structured data. However, the default WooCommerce product template removes that for you.

The goal of this plugin is to improve the structured data for your site without changing your sites appearance. WooCommerce allows themes to override templates to appear consistent with its look and feel. As a plugin author, we can rely on knowing WooCommerce’s templates but not every theme. Therefore, this plugin’s template overrides the WooCommerce templates but it can be overridden by the theme template.

If you purchase our plugin and it does not work because of your template, we will refund your money.

How can you know if your theme will override the Schema WooCommerce Plugin?

Check your website by going to WP Admin –> WooCommerce –> System Status page. Check if “content-single-product.php” appears in the Template section. If it is there, then your theme overrides WooCommerce’s template. To preserve the look and feel of your website, Schema App WooCommerce does not override these.

If Schema App WooCommerce is installed and active, a product page tested on Google Structured Data Testing Tool will show 2 products.

How to change your theme templates so the plugin will work

  1. Change the theme templates:  To markup WooCommerce pages correctly this plugin uses four template overrides. You will want to remove any HTML with itemprop, itemscope and itemtype from the 4 template files listed above.
  2. Remove the theme templates: An easy way to do this would be to rename your theme’s template files mentioned above. This would restore this plugin’s templates, which are exactly the same as WooCommerce’s templates minus the structured data.

Release Notes

1.5.0 – October 18, 2018

  • Feature, add to Products

1.4.0 – October 15, 2018

  • Feature, Both Price & Sale Price now included
  • Fix, Min Max Price Warnings when no variant price available

1.3.1 – February 9, 2018

  • Fix, adds AggregateRating worstRating

1.3.0 – December 12th, 2017

  • Feature, OfferCatalog for Product Attribute (archive) pages
  • Improvement, move schema data to Footer (vs Header) to improve page rendering speed

1.2.0 – November 10th, 2017

  • Feature, OfferCatalog add Offer price or AggregateOffer for variables
  • Feature, Product Offers get names, useful for multiple variants
  • Feature, Product Brands, attribute mapped by name, added support for WooCommerce Brand plugin
  • Fix, OfferCatalog ItemList, seller improvement, images reuse @id.
  • Fix, conflict with Divi theme override of WC Shop page


  • Fix, check version of WC but is not yet defined


  • Feature, OfferCatalog add aggregateRating
  • Fix, SDTT error when Ratings were missing
  • Fix, Output Seller markup once, repeat with @id
  • Fix, OfferCatalog numberOfItems for all posts, not shown


  • Fix, compatibility with PHP v7.1
  • Fix, license activation


  • Fix, WooCommerce disabling hook location


  • Feature, Add for Product Category pages
  • Feature, Upgrade support of WooCommerce v3
  • Feature, Add support for Testimonials by WooThemes
  • Feature, configuration option for itemCondition
  • Feature, Add Product @id, seller
  • Fix, improve plugin updater
  • Fix, separate markup for Product multiple categories
  • Documentation, slight improvements for clarification

If you are on a version prior to 1.0 then we recommend you upgrade.


Are you ready to use the most powerful structured data toolset in the world?

1 review for Schema WooCommerce Plugin by Schema App

  1. Avatar
    5 out of 5

    Paul Allen (verified owner):

    Awesome plugin does everything it says and quick replies from support. Five Stars!!!

Add a review

Your email address will not be published. Required fields are marked *