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Featured image for blog titled "How to Use Entity-Based Topics to Prove Market Authority and Mitigate Risk".

If you are a senior content or SEO leader in an enterprise organization, you know the dread of the quarterly business review. Your executive team doesn’t care about keyword rankings.…

Jasmine Drudge-Willson

The Problem With Topic Clusters: Why Organizing By Page Is Insufficient

Schema Markup

If you work in content marketing or SEO, the “topic cluster” model is likely second nature to you. For the past decade, it’s been the standard playbook: pick a broad…

Mark van Berkel

Maintaining Brand Sovereignty in the Agentic Web

Schema Markup

There is a dangerous comfort in the idea that Natural Language Processing (NLP) has “solved” search. Influential voices in the search industry argue that because modern models can interpret written…

Martha van Berkel

Schema App Integrations for Enterprise AI Visibility and Control

Schema App Tools

Schema Markup is How Brands are Understood by AI AI systems are answering questions about your brand. The question is whether you are providing the data that controls the narrative…

Justin Price

Why Hybrid Graph-Vector RAG Is the Future of Enterprise AI

Schema Markup

Artificial intelligence is quickly becoming the front door to your brand. From on-site chatbots to AI-powered search experiences, customers increasingly rely on AI to understand your products, services, and expertise.…

Andrea Badder

How Schema Markup Helps Enterprises With Their AI Journey

Schema Markup

Enterprise investment in AI continues to accelerate. Marketing teams are adapting to AI-driven search, SEO teams are rethinking visibility in a zero-click world, and technology leaders are preparing for AI…

Martha van Berkel

What 2025 Revealed About AI Search and the Future of Schema Markup

Schema Markup

At the beginning of 2025, I kept hearing the same thing from enterprise marketing teams: “We have Schema Markup. We’re covered.” They meant they had implemented Schema Markup to qualify…

Andrea Badder

Case Study: Entity Linking Increases AIO Visibility by 19.72%

Schema Markup

AI Overviews are changing what it means to be visible in search. When answers are delivered directly in the results, clicks matter less than whether your brand is cited at…

Mark van Berkel

From Schema Markup to AI-Ready: How Schema App’s MCP Server Powers Trusted Assistants

Schema Markup

Artificial Intelligence is only as good as the data it draws from. As enterprises explore ways to connect their trusted information to AI systems, a new standard known as the…

Martha van Berkel

Future-Proofing Healthcare Websites for AI Search: Lessons from HCIC 2025

Schema Markup

I am feeling energized after speaking at the Healthcare Internet Conference (HCIC) 2025 in Las Vegas. Why? Because HCIC has always been about connection. It’s where members of the healthcare…

Schema App Blog

How to Use Entity-Based Topics to Prove Market Authority and Mitigate Risk

The Problem With Topic Clusters: Why Organizing By Page Is Insufficient

Maintaining Brand Sovereignty in the Agentic Web

Schema App Integrations for Enterprise AI Visibility and Control

Why Hybrid Graph-Vector RAG Is the Future of Enterprise AI

How Schema Markup Helps Enterprises With Their AI Journey

What 2025 Revealed About AI Search and the Future of Schema Markup

Case Study: Entity Linking Increases AIO Visibility by 19.72%

From Schema Markup to AI-Ready: How Schema App’s MCP Server Powers Trusted Assistants

Future-Proofing Healthcare Websites for AI Search: Lessons from HCIC 2025

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