Webinar
Designing Content for Humans and Machines: Strategies for Healthcare in the Age of AI
Wednesday, October 22, 2025, at 12:00 PM ET
Healthcare organizations face a new challenge: creating content that connects with patients and caregivers while also being structured for AI and search engines. How can you ensure your content meets human needs and machine requirements?
Join Martha van Berkel, CEO of Schema App, and Ahava Leibtag, CEO and Founder of Aha Media Group, for a practical discussion on how to design, write, and structure healthcare content that thrives in an AI-driven world.
In this session, you’ll learn:
- How structured content and structured data work together to future-proof your digital presence.
- Practical ways to write content in components—and how AI can accelerate this process.
- How to align user personas with machine-readable content for maximum impact.
- Actionable tips for creating content that engages people while improving discoverability in search.
This webinar will provide you with a roadmap for developing a content strategy that resonates with both your target audiences and the technology driving healthcare today.
Webinar Presenters
Martha van Berkel
CEO & Co-founder
Schema App
Ahava Leibtag
CEO & Founder
Aha Media Group
Webinar Presenters
Martha van Berkel
CEO & Co-founder
Schema App
Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that leverages advanced Schema Markup to build Content Knowledge Graphs for enterprise marketing teams. She focuses on helping marketing teams globally understand the strategic value of Schema Markup and thrive in an ever-evolving digital landscape.
Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years, responsible for the global online support strategy. She holds a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a Mother of two, and is an avid rower.
Ahava Leibtag
CEO & Founder
Aha Media Group
Ahava Leibtag is a passionate advocate for clear healthcare information, but also the person you want to sit next to at a dinner party. As the founder and president of Aha Media Group, an award-winning healthcare content marketing agency, she continuously pushes the field of healthcare content to use plain language and the latest in digital strategies to educate and inform audiences.
Ahava is the author of The Digital Crown and was inducted into the Healthcare Internet Hall of Fame in 2020. Her master’s thesis from Georgetown University was a critical comparison of Dirty Dancing and Save the Last Dance. Ask her about it the next time you meet—she’s the woman with the hot pink hair and glasses listening to Taylor Swift.